false 5172847 1 <p>Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. <i>The Product Manager's Desk Reference</i> is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.</p> <p>Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.<p><i>The Product Manager's Desk Reference</i> is punctuated with useful diagrams, tables, and templates and will help you:<ul> <li>Create a master plan of record for your product <li>Formulate actionable strategies <li>Incorporate market data into important decisions <li>Set the stage for creating innovative products <li>Optimize existing products and product portfolios <li>Apply financial techniques to manage product profitability</ul> <p><i>The Product Manager's Desk Reference</i> embodies everything “Product Management.” It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.</p> 5239912 26 8 2008 The Product Manager's Desk Reference total:2|5:0|4:0|3:0|2:1|1:0| 2 6 6 1 2 0 false false Sun Feb 01 00:00:00 -0800 2009 Thu Oct 08 10:48:10 -0700 2009 Wed Oct 28 12:03:54 -0700 2009 more...]]> 0 0 false false Wed Jun 03 11:22:35 -0700 2009 Wed Jun 03 11:34:21 -0700 2009 0 0 false false Wed Apr 22 13:29:01 -0700 2009 Wed Apr 22 13:29:01 -0700 2009 0 0 false false Sun Mar 15 08:16:44 -0700 2009 Sun Mar 15 08:16:48 -0700 2009 4 0 false false Sun Dec 14 14:43:35 -0800 2008 Sun Dec 14 14:43:46 -0800 2008 0 0 false false Wed Oct 22 00:25:07 -0700 2008 Wed Oct 22 00:25:07 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=5172847