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Lost Empire - The Fall...
Steve McQuilkin
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Lost Empire - The Fall of R.J. Reynolds Tobacco Company

3.33  ·  Rating Details ·  3 Ratings  ·  1 Review
The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the world's most profitable and powerful companies. It details ...more
Paperback, 408 pages
Published November 3rd 2000 by Winston-Salem Journal
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Aug 13, 2008 L.S/M.F.T. rated it liked it
Recommends it for: nerds who smoke, nerds who don't smoke, nerds who like tobacco policy. Like me.
Need to re-read, I lost track through the middle and lost a little interest - all in all an interesting perspective of one families journey through the tobacco economies that have evolved and changed throughout the history of the country, according to the trends in levels of states rights etc.

A stiff read, but worth the effort if tobacco policy is an interest. Will mark to re-read and re-review.
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Nov 16, 2007
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