Social Psychology: Unraveling the Mystery
The two central themes of this book are (1) social behavior is goal directed; and 2) social behavior is the result of interactions between the person and the situation. The book begins by describing the field, then moves on to discuss the systems that affect social behavior; social cognition; self-presentation; persuasion; social influence; affiliation, love, and romantic...more
Hardcover, 736 pages
Published May 1st 1999 by Prentice Hall
(first published December 21st 1998)
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