Strategic Management and Business Policy: Entering 21st Century Global Society
New edition of a text on traditional and new strategic management topics. Wheelen (Trinity College) and Hunger (Iowa State U.) present 14 chapters and 32 case studies that focus on developing an understanding of strategic management concepts, research, and theories; a framework of analysts for identifying central issues and courses of action in complex cases; conceptual sk...more
Hardcover, 992 pages
Published February 1st 2000 by Addison Wesley Longman
(first published February 1983)
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