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YouTube for Business: Online Video Marketing for Any Business

3.49 of 5 stars 3.49  ·  rating details  ·  45 ratings  ·  9 reviews
To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?The answers in" YouTube for Business" show you how to make YouTube part of your online marketing
plan-and drive traffic to your company's website. In this book you'll l
...more
Paperback, 265 pages
Published August 1st 2008 by Que (first published July 29th 2008)
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(showing 1-30 of 110)
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Alexander Koro
Книга полезная! Читается легко, дает представление о возможностях использования YouTube для бизнеса. Содержит конкретные методики, советы и практические примеры. Конечно, что-то уже устарело и поменялось в возможностях самого YouTube. Тем не менее, опираясь на материалы книги, можно планировать стратегию маркетинга в сети YouTube. Рекомендую всем, кто хочет использовать YpuTube для бизнеса.
Tami
Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent?

Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a gr
...more
mark
This is a great book - if you're interested in what the book's title says. It will take you through the ins and outs of YouTube, as well as give you video-shooting tips, and good marketing advice. I think this is the future and is great for the world! How so? You ask. Because it is people to people without the gatekeepers, or Salesman pressure. If you have a product that you want people to purchase, you have to let them know about it. The New World is open via the Internet. This book will help y ...more
Alexander Kittilsen
The book is to the point and gives specific tips about marketing your company, products or services on Youtube. It's not about video production and theory, it cuts to the chase. Great choice if you want to skip all the general books about marketing, and cut straight to tips, ideas, examples and howto's for generating more trafic with Youtube.
Timofey Peters
Реально полезная книга:

* легко читается, хороший язык;
* отлично структурирована;
* без воды;
* содержит множество хороших примеров;
* отлично раскрыта тема

Рекомендую к прочтению тем, что собирается вести видео-блог или использовать youtube для бизнеса.
David Feinstein
I liked this book because it is simple, clear and concise in instructions and explanations of marketing ideas.

The neat thing about YouTube traffic generation is it not only generates traffic, but gets your face/voice in front of people as like you were "live".
Dartsya
Не могу сказать точно, была ли именно эта книга, но названия совпадают:) Хороша для новичков, которые всё ещё бояться снимать видео. Для меня лично - ничего нового, но было приятно пройтись по чек-листу и убедиться, что всё делаю правильно.
Nicole
I found about half of the book to be helpful. The other half I felt like I already knew. However, if you are truly a newbie to the world of social media, the entire book should be quite useful.
Floyd Saunders
Useful guide for creating YouTube videos to support your business. I plan to start applying ideas from the book as soon as possible.
Aaron
Aaron marked it as to-read
Jun 20, 2015
Buguoruci
Buguoruci marked it as to-read
Jun 12, 2015
Jennifer Fountain
Jennifer Fountain marked it as to-read
May 07, 2015
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Apr 23, 2015
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Sep 16, 2014
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Aug 29, 2014
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Mahrezghribi marked it as to-read
Aug 27, 2014
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Jul 20, 2014
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Michael Miller received a Marketing degree from Indiana University in 1980. After graduation, he worked for seven years in his family's retail business, then spent twelve years in various positions at Macmillan Publishing. In his last position as Vice President of Business Strategy, he helped guide the strategic direction for the world's largest reference publisher and influence the shape of today ...more
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