false 5105204 1 The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover:<br> * Facebook: The Google Killer<br> <br> This chapter will discuss how Facebook will monetize its success and eventually surpass Google. We'd be the first book to have a strategy around Facebook.<br> * Measuring Social Media<br> <br> Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others.<br> * Marketing to Mobile Social Media<br> <br> Mobile media is beginning to have its own social space, such as Mocospace and bluepulse. 5171969 17 2 2009 Marketing to the Social Web: How Digital Customer Communities Build Your Business total:2|5:1|4:1| 2 9 11 1 4 0 false false Wed Sep 09 19:40:54 -0700 2009 Wed Sep 09 19:41:43 -0700 2009 0 0 false false Wed Nov 18 11:32:54 -0800 2009 Wed Nov 18 11:32:54 -0800 2009 0 0 false false Mon Nov 16 19:45:51 -0800 2009 Mon Nov 16 19:45:58 -0800 2009 0 0 false false Thu Oct 29 06:30:32 -0700 2009 Thu Oct 29 06:30:32 -0700 2009 0 0 false false Tue Nov 24 14:02:58 -0800 2009 Tue Oct 27 09:36:53 -0700 2009 Tue Nov 24 14:03:01 -0800 2009 5 0 false false Sat Aug 29 10:44:24 -0700 2009 Sat Aug 29 10:44:49 -0700 2009 0 0 false false Thu Jun 04 14:33:05 -0700 2009 Thu Jun 04 14:33:09 -0700 2009 0 0 false false Mon May 04 13:04:21 -0700 2009 Mon May 04 13:04:21 -0700 2009 0 0 false false Sun Apr 19 19:33:49 -0700 2009 Sun Apr 19 19:33:49 -0700 2009 0 0 false false Fri Apr 10 15:39:13 -0700 2009 Fri Apr 10 15:39:13 -0700 2009 0 0 false false Wed Nov 12 04:38:53 -0800 2008 Wed Nov 12 04:38:55 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=5105204