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<book id="5100525">
  <title><![CDATA[What Would Google Do?]]></title>
  <isbn><![CDATA[0061709719]]></isbn>
  <isbn13><![CDATA[9780061709715]]></isbn13>
  <work>
  <best-book-id type="integer">5100525</best-book-id>
  <books-count type="integer">4</books-count>
  <default-description>An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls &quot;the new Google century,&quot; including such insights as:Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners, Do What You Do Best and Link to the Rest, Get Out of the Way, Make Mistakes Well&#8230; and More. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.</default-description>
  <id type="integer">5167275</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">1</original-publication-day>
  <original-publication-month type="integer">2</original-publication-month>
  <original-publication-year type="integer">2009</original-publication-year>
  <original-title>What Would Google Do?</original-title>
  <rating-dist>total:182|5:41|4:78|3:48|2:14|1:1|</rating-dist>
  <ratings-count type="integer">182</ratings-count>
  <ratings-sum type="integer">690</ratings-sum>
  <reviews-count type="integer">448</reviews-count>
  <text-reviews-count type="integer">68</text-reviews-count>
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  <average_rating><![CDATA[3.79]]></average_rating>
  <ratings_count><![CDATA[182]]></ratings_count>
  <text_reviews_count><![CDATA[68]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/5100525.What_Would_Google_Do_]]></url>
  <authors>
        <author id="2111906">
      <name><![CDATA[Jeff Jarvis]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/2111906.Jeff_Jarvis]]></url>
      <average_rating><![CDATA[3.80]]></average_rating>
      <ratings_count><![CDATA[183]]></ratings_count>
      <text_reviews_count><![CDATA[68]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="447">
    <review id="36821005">
  <user id="18213">
    <name><![CDATA[Ryan]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
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    <rating>2</rating>
  <votes>1</votes>
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  <recommended_by><![CDATA[Ami]]></recommended_by>
  <read_at>Wed Nov 26 00:00:00 -0800 2008</read_at>
  <date_added>Mon Nov 03 08:40:25 -0800 2008</date_added>
  <date_updated>Wed Nov 26 11:02:19 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It may be unfair to give this book a rating since I couldn't finish it. For all I know, my complaints were resolved in the second half. So with that in mind...<br/><br/>It was interesting to read this book soon after a reread of <a href="http://www.goodreads.com/search/search?q= Clay Shirky" title=" Clay Shirky"> Clay Shirky</a>'s <a href="http://www.goodreads.com/search/search?q= Here Comes Everybody" title=" Here Comes Everybody"> Here Comes Everybody</a>, as both are recent offerings by...<a href="http://www.goodreads.com/review/show/36821005">more...</a>]]></body>
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    <review id="45111995">
  <user id="21762">
    <name><![CDATA[Jon]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>5</rating>
  <votes>1</votes>
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  <read_at>Sat Jan 31 00:00:00 -0800 2009</read_at>
  <date_added>Sun Feb 01 22:07:53 -0800 2009</date_added>
  <date_updated>Sun Feb 01 22:10:03 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This might be my favorite read so far of 2009 (although I thoroughly enjoyed Outliers and Here Comes Everybody as well).  I love discussing creative disruption and this book is full of that.  While some of the best ideas aren't Jeff's (Umair Haque and Fred Wilson are heavy influences and mentioned r...<a href="http://www.goodreads.com/review/show/45111995">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45111995?utm_medium=api]]></url>
</review>
    <review id="50386118">
  <user id="2108958">
    <name><![CDATA[David]]></name>
    <location><![CDATA[Perth, 08, Australia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2108958-david-pascoe?utm_medium=api]]></url>
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    <rating>3</rating>
  <votes>1</votes>
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  <read_at>Wed Mar 25 00:00:00 -0700 2009</read_at>
  <date_added>Wed Mar 25 03:55:21 -0700 2009</date_added>
  <date_updated>Wed Mar 25 04:04:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I have to admit that the title of this book put me off from the start. Could it be a serious book based on a blatant rip off of WWJD. So I was a bit grumpy to start with, but the author won me over by the end of the book.<br/><br/>Jarvis does a pretty good job of pulling apart some of the things tha...<a href="http://www.goodreads.com/review/show/50386118">more...</a>]]></body>
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</review>
    <review id="49465767">
  <user id="1717479">
    <name><![CDATA[Terry]]></name>
    <location><![CDATA[Feasterville Trevose, PA]]></location>        
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Mon Mar 16 00:00:00 -0700 2009</read_at>
  <date_added>Mon Mar 16 12:20:00 -0700 2009</date_added>
  <date_updated>Mon Mar 16 12:23:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Ubiquitous connectivity and free-form community connections will allow the savvy and interested to harness the power of large data sets to improve decision making and cut out waste.<br/><br/>I agree entirely.  The problem is the author takes the above as given and simply assumes there's a sufficie...<a href="http://www.goodreads.com/review/show/49465767">more...</a>]]></body>
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    <review id="49399044">
  <user id="528284">
    <name><![CDATA[Pastor Jim]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>3</rating>
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  <date_added>Sun Mar 15 19:54:58 -0700 2009</date_added>
  <date_updated>Sun Mar 15 19:55:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Where many others have failed, Google has survived in the age of the internet.  More importantly it has led by taking full advantage of the new medium.  Not only has the company created an effective business model, but it has changed the way we think of information.  Jeff Jarvis, who writes on media...<a href="http://www.goodreads.com/review/show/49399044">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49399044?utm_medium=api]]></url>
</review>
    <review id="67158998">
  <user id="584195">
    <name><![CDATA[Natali]]></name>
    <location><![CDATA[New York, NY]]></location>        
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    <rating>4</rating>
  <votes>1</votes>
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  <read_at>Mon Aug 10 00:00:00 -0700 2009</read_at>
  <date_added>Wed Aug 12 18:16:00 -0700 2009</date_added>
  <date_updated>Wed Aug 12 18:20:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Although I think this book is about 50 pages too long, I still highly recommend it to anyone trying to understand modern economy and culture. I was afraid that it would be a big bowing down to Google, which I see enough of in my career. It isn't. Instead, it is a series of case studies proving how c...<a href="http://www.goodreads.com/review/show/67158998">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67158998?utm_medium=api]]></url>
</review>
    <review id="51127582">
  <user id="611927">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[Grand Rapids, MN]]></location>        
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    <rating>4</rating>
  <votes>1</votes>
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  <read_at>Tue Apr 21 00:00:00 -0700 2009</read_at>
  <date_added>Wed Apr 01 06:06:56 -0700 2009</date_added>
  <date_updated>Tue Apr 21 07:01:41 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Posted on my blog at <a rel="nofollow" target="_blank" href="http://blog.liftdevelopment.com:">http://blog.liftdevelopment.com:</a><br/><br/>I recently finished reading the book &quot;What Would Google Do?&quot; by author/blogger/journalist Jeff Jarvis.  Jarvis is probably recognized primarily as proprietor of the popular blog Buzzmachine.com.  I had an interest in this boo...<a href="http://www.goodreads.com/review/show/51127582">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51127582?utm_medium=api]]></url>
</review>
    <review id="58760855">
  <user id="1977956">
    <name><![CDATA[Jeff]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1977956-jeff?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jun 07 11:51:49 -0700 2009</date_added>
  <date_updated>Sun Jun 07 11:55:44 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is - with no reservation - the best business book I have ever read.  Now, I recognize that this top rating is the result of several things, only one of which was within the control of author Jeff Jarvis.  The other things - where I am in my career when I read it and what my particular orientati...<a href="http://www.goodreads.com/review/show/58760855">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58760855?utm_medium=api]]></url>
</review>
    <review id="70510724">
  <user id="14538">
    <name><![CDATA[Kim]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/14538-kim?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Tue May 05 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 08 14:53:49 -0700 2009</date_added>
  <date_updated>Tue Sep 08 14:56:56 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I listened to this book, read by the author. It was like getting hit on the head with a really big light bulb AH-HA, crystallizing much of my thinking since reading Disrupting Class <a href="http://www.goodreads.com/book/show/2546421.Disrupting_Class_How_Disruptive_Innovation_Will_Change_the_Way_the_World_Learns"><img src="http://ecx.images-amazon.com/images/I/31x684xC2%2BL._SL75_.jpg" title="Disrupting Class  How Disruptive Innovation Will Change the Way the World Learns by Clayton M. Christensen" alt="Disrupting Class  How Disruptive Innovation Will Change the Way the World Learns"/></a>. Jarvis is a smart, savvy guy - and while I think even he misses the mark on how it applies to education, he's helped...<a href="http://www.goodreads.com/review/show/70510724">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70510724?utm_medium=api]]></url>
</review>
    <review id="51120964">
  <user id="1871633">
    <name><![CDATA[Lilah]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Apr 01 01:43:40 -0700 2009</date_added>
  <date_updated>Wed Apr 01 02:01:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The title is silly, but this really captures the technological/economic/social zeitgeist going on right now. It starts off with the total reversal of traditional businessthink, secrecy and competition giving way to conversations, collaborations, and openness. He then goes on to gleefully smash down ...<a href="http://www.goodreads.com/review/show/51120964">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51120964?utm_medium=api]]></url>
</review>
    <review id="72593496">
  <user id="2779322">
    <name><![CDATA[Jessica]]></name>
    <location><![CDATA[Phoenix, AZ]]></location>        
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    <rating>0</rating>
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  <read_at></read_at>
  <date_added>Sat Sep 26 16:56:31 -0700 2009</date_added>
  <date_updated>Mon Sep 28 13:10:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I have to read this for a school group project. My immediate thoughts: Great. A book about business and technology and media = three things I could give a shit less about. However, I am actually enjoying it. I find myself eager to read it and even more amazing, it makes sense to me. It's engaging, f...<a href="http://www.goodreads.com/review/show/72593496">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72593496?utm_medium=api]]></url>
</review>
    <review id="68025406">
  <user id="1394897">
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[San Luis Obispo, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1394897-tim?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Sat Sep 05 00:00:00 -0700 2009</read_at>
  <date_added>Wed Aug 19 08:10:33 -0700 2009</date_added>
  <date_updated>Wed Sep 16 06:47:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This one sentence was worth the price of the book:<br/><br/>&quot;competitors who learn to target customers-by relevance, not by content or demographics-will increase effectiveness and efficiency and lower their cost. <br/><br/>This is a fascinating study on how Google is changing life.  If you ...<a href="http://www.goodreads.com/review/show/68025406">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68025406?utm_medium=api]]></url>
</review>
    <review id="45969074">
  <user id="708903">
    <name><![CDATA[Robert]]></name>
    <location><![CDATA[Sydney, Australia]]></location>        
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Thu Nov 05 00:00:00 -0800 2009</read_at>
  <date_added>Tue Feb 10 15:10:59 -0800 2009</date_added>
  <date_updated>Wed Nov 04 16:30:46 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Although I think this book perhaps views the world a little too Google-timistically I believe most of what it speaks about is very true and very relevant. In many cases I believe it is a book that would not only appeal to the average person but should also be required reading for technology people....<a href="http://www.goodreads.com/review/show/45969074">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45969074?utm_medium=api]]></url>
</review>
    <review id="74259664">
  <user id="2831302">
    <name><![CDATA[JeanLeslie]]></name>
    <location><![CDATA[France]]></location>        
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    <rating>5</rating>
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  <read_at>Tue Sep 01 00:00:00 -0700 2009</read_at>
  <date_added>Mon Oct 12 06:53:50 -0700 2009</date_added>
  <date_updated>Mon Oct 12 06:55:46 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[Well written, clever too. Jarvis helps us learn about the communities of our  modern, computerized cultures. Very useful tool for anyone with a web site. I say this as a Ph.D. in literature who hasn't a lot of savvy when it comes to the computer world. BUT I understood this book very easily. It's wr...<a href="http://www.goodreads.com/review/show/74259664">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74259664?utm_medium=api]]></url>
</review>
    <review id="60585342">
  <user id="2443620">
    <name><![CDATA[Warren]]></name>
    <location><![CDATA[New York, NY]]></location>        
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    <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jun 21 20:14:15 -0700 2009</date_added>
  <date_updated>Sun Jun 21 20:19:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Decent book on Web 2.0, specifically, how Google is changing the way we (should) think about business.  The first half consists of a series of principles than Jarvis has gleaned from Google practice, and is pretty boring.  In the second half, he applies Google principles to non-Google industries, wh...<a href="http://www.goodreads.com/review/show/60585342">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60585342?utm_medium=api]]></url>
</review>
    <review id="45701790">
  <user id="1182284">
    <name><![CDATA[Wendy]]></name>
    <location><![CDATA[Ewa Beach, HI]]></location>        
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    <rating>4</rating>
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  <read_at>Mon Feb 09 00:00:00 -0800 2009</read_at>
  <date_added>Sat Feb 07 20:24:55 -0800 2009</date_added>
  <date_updated>Mon Feb 09 10:39:46 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I love all things Google and have for a long time.  I wasn't there for the beginning, but dang close.<br/><br/>So far this book is very interesting, and full of concepts to seriously consider.<br/><br/>It is not a history of Google, or a big commercial for Google, but a look at why Google works ...<a href="http://www.goodreads.com/review/show/45701790">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45701790?utm_medium=api]]></url>
</review>
    <review id="54817409">
  <user id="1112254">
    <name><![CDATA[Michael]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1112254-michael?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun May 03 14:59:18 -0700 2009</date_added>
  <date_updated>Sun May 03 14:59:18 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent book if you're interested in how Google and Google-like thinking is changing the world.  I think Chris Anderson's quote about this book is great: &quot;Google is not just a company, it is an entirely new way of thinking.  Jarvis has done something really important: extend that approach to ...<a href="http://www.goodreads.com/review/show/54817409">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54817409?utm_medium=api]]></url>
</review>
    <review id="52493728">
  <user id="1275275">
    <name><![CDATA[Jeff]]></name>
    <location><![CDATA[Elkhorn, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1275275-jeff?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Feb 15 00:00:00 -0800 2009</read_at>
  <date_added>Mon Apr 13 08:38:23 -0700 2009</date_added>
  <date_updated>Mon Apr 13 08:40:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Although Jarvis goes a little too far as he envisions a &quot;Googlier&quot; business world, his premise and supporting body of evidence are superb and unique.<br/><br/>This is a must-read for anyone grappling with how their business will change in the months and years to come. No category will be...<a href="http://www.goodreads.com/review/show/52493728">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52493728?utm_medium=api]]></url>
</review>
    <review id="44907272">
  <user id="1976749">
    <name><![CDATA[Cheryl]]></name>
    <location><![CDATA[El Paso, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1976749-cheryl?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="gave-away" />
        <shelf name="read-reviewed" />
      </shelves>
  <recommended_for><![CDATA[those who are interested in the changes the internet has wrought]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Fri Jan 30 18:21:01 -0800 2009</date_added>
  <date_updated>Mon Mar 23 09:40:33 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[So much of this book matched what I personally feel I'm seeing so it isn't surprising I liked this book.  I've watched Google rise, and I suspect I'll watch it fall as well.   Only time will tell.   <br/><br/>On a personal note, I thoroughly enjoyed reading the chapter about 'googlizing education'...<a href="http://www.goodreads.com/review/show/44907272">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44907272?utm_medium=api]]></url>
</review>
    <review id="67648223">
  <user id="169850">
    <name><![CDATA[Doug]]></name>
    <location><![CDATA[Minneapolis, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/169850-doug-trouten?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Aug 16 15:45:45 -0700 2009</date_added>
  <date_updated>Sun Aug 16 15:47:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[One of the most significant books I've read recently. Jarvis (a journalist by trade) does a great job of helping the reader look at how the Internet has changed the world by putting virtually endless information at our fingertips. Plenty of food for thought for people in the media field.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67648223?utm_medium=api]]></url>
</review>
    </reviews>
</book>
</GoodreadsResponse>