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<book id="5097354">
  <title><![CDATA[In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules]]></title>
  <isbn><![CDATA[0061346713]]></isbn>
  <isbn13><![CDATA[9780061346712]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1255890199m/5097354.jpg</image_url>
    <work>
  <best_book_id type="integer">5097354</best_book_id>
  <books_count type="integer">4</books_count>
  <default_description>&quot;In-N-Out Burger&quot; is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has launched a subculture of die hard fanatics that cross all sociological boundaries. This is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the unpretentious and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. Finally, as the story of In-N-Out unfolds so too does the cultural history of America as influenced and shaped by car culture and fast food.</default_description>
  <id type="integer">5164101</id>
  <media_type>book</media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">1</original_publication_day>
  <original_publication_month type="integer">4</original_publication_month>
  <original_publication_year type="integer">2009</original_publication_year>
  <original_title>In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules</original_title>
  <rating_dist>total:78|5:11|4:23|3:34|2:9|1:1|</rating_dist>
  <ratings_count type="integer">78</ratings_count>
  <ratings_sum type="integer">268</ratings_sum>
  <reviews_count type="integer">214</reviews_count>
  <text_reviews_count type="integer">36</text_reviews_count>
</work>

  <average_rating><![CDATA[3.44]]></average_rating>
  <ratings_count><![CDATA[75]]></ratings_count>
  <text_reviews_count><![CDATA[35]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/5097354.In_N_Out_Burger_A_Behind_the_Counter_Look_at_the_Fast_Food_Chain_that_Breaks_All_the_Rules]]></url>
  <authors>
        <author id="588334">
      <name><![CDATA[Stacy Perman]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/588334.Stacy_Perman]]></url>
      <average_rating><![CDATA[3.46]]></average_rating>
      <ratings_count><![CDATA[81]]></ratings_count>
      <text_reviews_count><![CDATA[36]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="214">
    <review id="76143239">
    <user id="2594239">
    <name><![CDATA[Scott]]></name>
    <location><![CDATA[Grapevine, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2594239-scott]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business" />
        <shelf name="history" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Oct 29 14:06:21 -0700 2009</date_added>
  <date_updated>Mon Nov 02 06:05:56 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If a book on a fast-food burger joint sounds boring to you, you obviously have never heard of In-n-Out. The California cult classic is as mysterious as it is delicious; with a secret menu, Bible verses tucked into the packaging of the food, and a family run corporate culture that demands allegiance ...<a href="http://www.goodreads.com/review/show/76143239">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76143239]]></url>
</review>
    <review id="66992664">
    <user id="122162">
    <name><![CDATA[Lori]]></name>
    <location><![CDATA[Norman, OK]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/122162-lori]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Tue Aug 11 14:56:29 -0700 2009</date_added>
  <date_updated>Wed Aug 19 19:18:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Though I'm stuck smack in the middle of the United States, I crave Double-Doubles. As soon as I heard Stacy Perman on NPR, I knew I wanted to read her behind-the-scenes look at the cult and company of In-N-Out.<br/><br/>And 90 percent of the book was fascinating. The humble roots of In-N-Out entwi...<a href="http://www.goodreads.com/review/show/66992664">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66992664]]></url>
</review>
    <review id="64738336">
    <user id="874259">
    <name><![CDATA[Zach]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/874259-zach]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="audio-books-09" />
        <shelf name="food" />
        <shelf name="hollywood-la" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Jul 23 20:29:51 -0700 2009</date_added>
  <date_updated>Sat Aug 01 11:36:48 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you have never had an In-N-Out burger, you just wouldn't understand!!<br/><br/><br/>And if you have never had an In-N-Out burger you are missing out!!--(they do have vegetarian options--consult their secret menu on their website)<br/><br/>The book is pretty good not only in giving a history ...<a href="http://www.goodreads.com/review/show/64738336">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/64738336]]></url>
</review>
    <review id="73039089">
    <user id="586332">
    <name><![CDATA[Dawn]]></name>
    <location><![CDATA[Provo, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/586332-dawn]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Oct 01 00:00:00 -0700 2009</read_at>
  <date_added>Wed Sep 30 14:37:16 -0700 2009</date_added>
  <date_updated>Sat Oct 24 21:19:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[And you thought it would never happen. Well, rumors have been confirmed and it’s all true. In-N-Out Burger’s iconic, yellow arrow is pointing directly at our friendly neighbors in Orem, Utah (which means passionate fans will no longer need to road trip down to Vegas to get their In-N-Out fix). N...<a href="http://www.goodreads.com/review/show/73039089">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73039089]]></url>
</review>
    <review id="58110517">
    <user id="1643230">
    <name><![CDATA[Liz]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1643230-liz]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[anyone who loves In-N-Out Burger]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jun 05 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jun 01 17:06:52 -0700 2009</date_added>
  <date_updated>Fri Jun 05 14:23:16 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An amazingly researched book. Perman not only gives a rich account of the history of In-N-Out, as well as the founders, but she provides context of the time in which In-N-Out was founded.  It is almost a history of burger joints and fast food in Southern California.<br/><br/>Given that the company...<a href="http://www.goodreads.com/review/show/58110517">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58110517]]></url>
</review>
    <review id="68291534">
    <user id="2644290">
    <name><![CDATA[Johnny]]></name>
    <location><![CDATA[Vail, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2644290-johnny-williams]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Aug 20 00:00:00 -0700 2009</read_at>
  <date_added>Thu Aug 20 21:52:36 -0700 2009</date_added>
  <date_updated>Thu Aug 20 21:58:39 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Just finished tonight.  It was a good book to give you a factual public researched look inside a phenomenally successful rag to riches story of the famous burger company. You see the start to finish of the building of a strong --no nonsense fast food icon burger ( of which i am a member of the cult)...<a href="http://www.goodreads.com/review/show/68291534">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68291534]]></url>
</review>
    <review id="63227649">
    <user id="286027">
    <name><![CDATA[Jo Lin]]></name>
    <location><![CDATA[Singapore]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/286027-jo-lin]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jul 12 20:54:00 -0700 2009</date_added>
  <date_updated>Sun Jul 12 20:58:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[One of the main points of the book is that In-N-Out fans are true fanatics who will go to great lengths for their favourite burger chain. As I read the book, I thought, yeah, and that includes reading this book. <br/><br/>Not that this is a torturous read, but it can sometimes be a little repetiti...<a href="http://www.goodreads.com/review/show/63227649">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/63227649]]></url>
</review>
    <review id="57465349">
    <user id="1150384">
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[Burbank, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1150384-andrew-pozza]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Tue May 26 23:33:54 -0700 2009</date_added>
  <date_updated>Tue May 26 23:38:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[awesome look into the origins of the famous chain. I put it down twice to run to In-n-out for a double double, choosing not to order of the secret menu. It not only gives the history, but discusses the possible future in which In-n-out might go public and lose it's mystique, really the only thing go...<a href="http://www.goodreads.com/review/show/57465349">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57465349]]></url>
</review>
    <review id="62796585">
    <user id="1086087">
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1086087-mike]]></url>
  </user>
      <rating>4</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business" />
        <shelf name="non-fiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Oct 24 00:00:00 -0700 2009</read_at>
  <date_added>Thu Jul 09 12:06:26 -0700 2009</date_added>
  <date_updated>Mon Oct 26 10:16:31 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Just finished reading the book In-N-Out Burger by Stacy Perlman about the creation of the iconic burger joint. The book has some great stories about the original founders. The husband/wife team Ester and Harry Snyder worked tirelessly and with lots of integrity to create a burger joint focused on &quot;...<a href="http://www.goodreads.com/review/show/62796585">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62796585]]></url>
</review>
    <review id="58780510">
    <user id="1178249">
    <name><![CDATA[Frogtosser]]></name>
    <location><![CDATA[Denver, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1178249-frogtosser]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Jun 07 15:08:37 -0700 2009</date_added>
  <date_updated>Sun Jun 07 15:12:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[As a Southern California native, I found this book a fascinating look into one of the legendary establishments of California. I found myself craving a Double Double while reading this on my Kindle. <br/>The author did a great job in putting In-N-Out into context when writing about the history of thi...<a href="http://www.goodreads.com/review/show/58780510">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58780510]]></url>
</review>
    <review id="61363009">
    <user id="1839488">
    <name><![CDATA[Sarah]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1839488-sarah-kong]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 30 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jun 28 00:49:40 -0700 2009</date_added>
  <date_updated>Fri Jul 17 09:30:19 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[So far from what I have read, it is an enjoyable book, however it is very hard to follow. The author jumps around chronologically in a way that doesn't make sense - she appears to go off on tangents. One moment there are 18 <br/>In-N-Out Burgers, the next moment there are only 12 and we have regres...<a href="http://www.goodreads.com/review/show/61363009">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61363009]]></url>
</review>
    <review id="60002206">
    <user id="1283524">
    <name><![CDATA[Blair]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1283524-blair]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Jun 17 03:10:57 -0700 2009</date_added>
  <date_updated>Fri Jun 26 08:40:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fascinating book after living in California and experiencing first-hand the frenzy that the mere mention of In-N-Out Burger induces. Sparse business lessons aside from &quot;find what you do best and perfect that one thing&quot;. Makes sense. Other than that, pretty interesting read into a family an...<a href="http://www.goodreads.com/review/show/60002206">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60002206]]></url>
</review>
    <review id="74754349">
    <user id="24874">
    <name><![CDATA[Cameron]]></name>
    <location><![CDATA[Shanghai, China]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/24874-cameron]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri Oct 16 13:44:33 -0700 2009</date_added>
  <date_updated>Fri Oct 16 13:49:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a great book for anyone interested in family business. It tells the story of In-N-Out Burger both as a business and for the Synder family. I recommend it to any Californian or anyone else interested in family business.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74754349]]></url>
</review>
    <review id="64227059">
    <user id="832843">
    <name><![CDATA[Lisa]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/832843-lisa]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jul 11 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jul 20 09:51:43 -0700 2009</date_added>
  <date_updated>Mon Jul 20 09:52:42 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was actually a good book full of neat info you didn't know about in n out burger.  I have always been a huge fan and I am even more so now...Warning, it does make you crave a good in n out burger!!!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/64227059]]></url>
</review>
    <review id="56275152">
    <user id="1070186">
    <name><![CDATA[Angi]]></name>
    <location><![CDATA[Denver, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1070186-angi]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu May 21 00:00:00 -0700 2009</read_at>
  <date_added>Sat May 16 08:09:47 -0700 2009</date_added>
  <date_updated>Tue Jun 02 16:22:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I loved this book. First and foremost, any INO lover would be interested in the founders of INO. Secondly, the business practices they used - which are completely opposite of the rest of the industry - are fascinating. And lastly the family drama is a real page-turner. So if you like In-N-Out Burger...<a href="http://www.goodreads.com/review/show/56275152">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56275152]]></url>
</review>
    <review id="63965709">
    <user id="479781">
    <name><![CDATA[Farrell]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/479781-farrell]]></url>
  </user>
      <rating>4</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Jul 18 06:07:25 -0700 2009</date_added>
  <date_updated>Sat Jul 18 06:08:57 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[OK, I will admit that until I read this book I had never eaten at In-N-Out. But I went and I really enjoyed the food. Especially the fries. Hope the current generation doesn't change anything.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/63965709]]></url>
</review>
    <review id="72335084">
    <user id="1630938">
    <name><![CDATA[Brandie]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1630938-brandie]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Sep 24 08:09:02 -0700 2009</date_added>
  <date_updated>Thu Sep 24 08:10:13 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It was awesome.  So interesting.  Who doesn't love In-N-Out?  It was fun to find out more information about one of our favorite restaurants.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72335084]]></url>
</review>
    <review id="67278525">
    <user id="724729">
    <name><![CDATA[Angela]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/724729-angela]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Aug 13 13:38:57 -0700 2009</date_added>
  <date_updated>Thu Aug 13 13:39:43 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you love In-n-Out, this book will reinforce that love.  I don't feel guilty about eating there--or at least I won't for a few more years.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67278525]]></url>
</review>
    <review id="66291430">
    <user id="1141434">
    <name><![CDATA[Rob]]></name>
    <location><![CDATA[Vancouver, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1141434-rob]]></url>
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      <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Aug 04 00:00:00 -0700 2009</read_at>
  <date_added>Wed Aug 05 08:33:16 -0700 2009</date_added>
  <date_updated>Wed Aug 05 08:37:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An interesting look at the history of In-N-Out and of fast food in general. I'll take a Double-Double and a chocolate shake please.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66291430]]></url>
</review>
    <review id="52806645">
    <user id="335000">
    <name><![CDATA[Sheila]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/335000-sheila]]></url>
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      <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Apr 15 13:45:06 -0700 2009</date_added>
  <date_updated>Wed Apr 15 13:45:43 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Recommended by <a rel="nofollow" target="_blank" href="http://www.businessweek.com/magazine/content/09_16/b4127068288029.htm?campaign_id=rss_daily">Business Week</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52806645]]></url>
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