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<book id="5083582">
  <title><![CDATA[Social Media Marketing: An Hour a Day]]></title>
  <isbn><![CDATA[0470344024]]></isbn>
  <isbn13><![CDATA[9780470344026]]></isbn13>
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  <default_description>If the idea of starting a social media marketing campaign overwhelms you, the author of &lt;i&gt;Social Media Marketing: An Hour a Day&lt;/i&gt; will introduce you to the basics, demonstrate how to manage details and describe how you can track results.&#160; Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.&#160; In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.</default_description>
  <id type="integer">5150300</id>
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  <original_publication_day type="integer">13</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>Social Media Marketing: An Hour a Day</original_title>
  <rating_dist>total:10|5:3|4:2|3:2|2:3|1:0|</rating_dist>
  <ratings_count type="integer">10</ratings_count>
  <ratings_sum type="integer">35</ratings_sum>
  <reviews_count type="integer">56</reviews_count>
  <text_reviews_count type="integer">6</text_reviews_count>
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  <average_rating><![CDATA[3.50]]></average_rating>
  <ratings_count><![CDATA[10]]></ratings_count>
  <text_reviews_count><![CDATA[6]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/5083582.Social_Media_Marketing_An_Hour_a_Day]]></url>
  <authors>
        <author id="67239">
      <name><![CDATA[Susan Bratton]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/67239.Susan_Bratton]]></url>
      <average_rating><![CDATA[3.45]]></average_rating>
      <ratings_count><![CDATA[11]]></ratings_count>
      <text_reviews_count><![CDATA[6]]></text_reviews_count>
    </author>
        <author id="357293">
      <name><![CDATA[Dave Evans]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/357293.Dave_Evans]]></url>
      <average_rating><![CDATA[3.93]]></average_rating>
      <ratings_count><![CDATA[42]]></ratings_count>
      <text_reviews_count><![CDATA[16]]></text_reviews_count>
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    <review id="68686122">
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      <rating>5</rating>
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  <read_at>Mon Aug 24 00:00:00 -0700 2009</read_at>
  <date_added>Mon Aug 24 09:13:00 -0700 2009</date_added>
  <date_updated>Mon Aug 24 09:13:57 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Savvy guide to social media marketing<br/><br/>The “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the soc...<a href="http://www.goodreads.com/review/show/68686122">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68686122]]></url>
</review>
    <review id="48599485">
    <user id="2068843">
    <name><![CDATA[David]]></name>
    <location><![CDATA[Morrisville, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2068843-david-feinstein]]></url>
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      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Sun Oct 26 00:00:00 -0700 2008</read_at>
  <date_added>Sun Mar 08 10:13:50 -0700 2009</date_added>
  <date_updated>Sun Mar 08 10:17:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The internet has transformed the way peopl communicate and even make choices. It's left a huge impact on the marketing world. <br/><br/>The playing field is leveled by the ability of client to have their voices heard and to have a clearer voice and be  better understood.<br/><br/>Thebook does a good...<a href="http://www.goodreads.com/review/show/48599485">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48599485]]></url>
</review>
    <review id="67750418">
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    <name><![CDATA[Amber]]></name>
    <location><![CDATA[Hyrum, UT]]></location>        
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      <rating>2</rating>
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  <recommended_for><![CDATA[People looking into marketing as a career.]]></recommended_for>
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  <date_added>Mon Aug 17 10:25:55 -0700 2009</date_added>
  <date_updated>Mon Aug 17 10:25:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book wasn't really what I expected. I was hoping for something a little more like Marketing For Dummies instead of a college textbook. It went a little too deeply into marketing principles and theories and a little less into concrete, step by step processes. <br/><br/>Although, I could see th...<a href="http://www.goodreads.com/review/show/67750418">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67750418]]></url>
</review>
    <review id="64355910">
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    <name><![CDATA[Leah]]></name>
    <location><![CDATA[Franklin, TN]]></location>        
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      <rating>5</rating>
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  <read_at>Tue Jul 21 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jul 21 08:03:06 -0700 2009</date_added>
  <date_updated>Tue Jul 21 08:04:20 -0700 2009</date_updated>
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    <body><![CDATA[This is a fabulously comprehensive guidebook for anyone interested in marketing themselves via social media.  Obviously, not a cover-to-cover read, but highly informative and valuable resource.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/64355910]]></url>
</review>
    <review id="41739534">
    <user id="1859726">
    <name><![CDATA[Frances]]></name>
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  <read_at>Sat Jan 03 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 03 12:53:30 -0800 2009</date_added>
  <date_updated>Sat Jan 03 12:54:56 -0800 2009</date_updated>
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    <body><![CDATA[Currently reading]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41739534]]></url>
</review>
    <review id="37261397">
    <user id="448457">
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[Austin, TX]]></location>        
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      <rating>3</rating>
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  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
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  <date_updated>Mon Aug 10 14:51:22 -0700 2009</date_updated>
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    <body><![CDATA[This is not a book on good social media practice, it is a book on good <em>marketing practice</em>, with lots of social media examples. It is an exacting book. Be ready to dive deep into your business's marketing world and make decisions that role up into a great plan for all of your channels.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37261397]]></url>
</review>
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  <date_updated>Fri Aug 28 09:43:27 -0700 2009</date_updated>
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    <url><![CDATA[http://www.goodreads.com/review/show/69220179]]></url>
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