If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you ...
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reviews
Aug 24, 2009
getAbstract
rated it: 
Savvy guide to social media marketing
The “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites’ obscure names – Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl – reveal little, and they seem distinctly unwelcoming to overt marketing More...
The “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites’ obscure names – Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl – reveal little, and they seem distinctly unwelcoming to overt marketing More...
Mar 08, 2009
David
rated it: 
The internet has transformed the way peopl communicate and even make choices. It's left a huge impact on the marketing world.
The playing field is leveled by the ability of client to have their voices heard and to have a clearer voice and be better understood.
Thebook does a good job of explaining Social Media and how it's different from traditional advertising.
The playing field is leveled by the ability of client to have their voices heard and to have a clearer voice and be better understood.
Thebook does a good job of explaining Social Media and how it's different from traditional advertising.
Oct 27, 2011
J.j.
rated it:
A great book, informative, practical and easy to work through, understand and apply even if you are a novice at social media like I was. I can't recommend it highly enough if you are looking to learn about the business benefits social media if done well can bring to your business.
Jul 21, 2009
Leah
rated it:
This is a fabulously comprehensive guidebook for anyone interested in marketing themselves via social media. Obviously, not a cover-to-cover read, but highly informative and valuable resource.
Jul 12, 2011
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Aug 10, 2009
Brian
rated it: 
This is not a book on good social media practice, it is a book on good marketing practice, with lots of social media examples. It is an exacting book. Be ready to dive deep into your business's marketing world and make decisions that role up into a great plan for all of your channels.
Dec 10, 2011
Georgi
rated it:
Non-linear reading is the key to understanding this book. Also test the advises and apply if you deemed valuable.
So far results are amazing.
So far results are amazing.
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