<![CDATA[Facebook Marketing: Leverage Social Media to Grow Your Business]]>

false <![CDATA[Facebook Marketing: Leverage Social Media to Grow Your Business]]> 5083581 2 Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! <UL> <LI> <DIV style="MARGIN: 0px">Crafting your Facebook profile for maximum impact</DIV></LI> <LI> <DIV style="MARGIN: 0px">Getting into the Facebook community: crucial dos and don’ts</DIV></LI> <LI> <DIV style="MARGIN: 0px">Joining the right Facebook Groups—or starting your own</DIV></LI> <LI> <DIV style="MARGIN: 0px">Creating a Facebook blog that attracts paying customers</DIV></LI> <LI> <DIV style="MARGIN: 0px">Promoting products and services with free Facebook Marketplace classifieds</DIV></LI> <LI> <DIV style="MARGIN: 0px">Hosting your own Facebook events: from company picnics to concerts</DIV></LI> <LI> <DIV style="MARGIN: 0px">Successfully advertising on Facebook, without overspending</DIV></LI> <LI> <DIV style="MARGIN: 0px">Promoting your business within today’s most popular Facebook applications</DIV></LI> <LI> <DIV style="MARGIN: 0px">Tracking the results of your advertising</DIV></LI> <LI> <DIV style="MARGIN: 0px">Using brand-new viral video marketing techniques </DIV></LI> <LI> <DIV style="MARGIN: 0px">Driving even more Web traffic to your Facebook pages</DIV></LI> <LI> <DIV style="MARGIN: 0px">Building your own Facebook applications</DIV></LI></UL> Introduction 1 1 Targeting Your Profile 5 Welcome to Facebook Marketing 5 Welcome to Facebook 7 Getting Started with Facebook 8 The Profile Tab 12 Across the Top 13 The Search Bar 15 Name, Photo, Networks, and Status 18 The Mini-Feed Section 19 The Friends and Friends in Other Networks Sections 19 The Photos Section 21 The Groups Section 23 The Information Section 24 The Education and Work Section 24 The Gifts Section 25 The Wall Section 25 Editing Your Profile 25 Setting Profile Privacy 27 The Friends Tab 31 Searching for Friends 31 Managing Your Friends 33 Creating Friend Lists 35 The Inbox Tab 37 Reading Messages 38 Avoiding Spam 39 Reading Notifications 39 Composing Messages 40 Getting Help 41 2 Facebook Groups 45 Welcome to Facebook Groups 45 Messaging Your Members 46 A Word About Spam 46 Joining Facebook Groups 47 What Groups Are Available? 47 Taking a Look at a Group 51 How Do I Join a Group? 54 Which Groups Can I Join? 54 Creating Your Own Facebook Groups 55 Creating Your Group 57 Customizing Your Group 58 Inviting Friends to Join Your Group 61 Seeing Your New Group 65 Managing Your New Group 67 Deleting a Group 70 3 Creating Your Own Pages 71 Welcome to Facebook Pages 71 Pages from a Marketing Perspective 72 Viral Marketing with Pages 73 Page Authenticity 74 Finding Pages 75 Searching for Pages 76 Browsing Pages by Type 78 Browsing All Pages 79 Becoming a Fan of a Page 80 Examining a Page 83 Sharing a Page 85 Creating Your Own Page 88 Examining Your New Page 92 Editing Your Page 94 Updating Your Fans 98 Promoting Your Page 99 4 Hosting Your Own Facebook Events 101 Welcome to Facebook Events 101 All About Facebook Events 102 Checking Out Your Friends’ Events 103 Taking a Look at an Event 104 The Information Section 106 The Description Section 107 The Other Information Section 109 The Photos,Video, and Posted Items Section 109 The Confirmed Guests Section 109 The Other Invites Section 109 The Wall 110 The Event Type and Admins Section 110 Adding an Event to Your Event List 110 Browsing for Events 113 Searching for Events 113 Creating an Event 115 Customizing an Event 117 Uploading the Image for the Event 118 Setting Event Options 118 Setting Event Access 119 Inviting People to Your Event 119 Seeing Your Event 122 Managing and Publicizing Your Event 124 Message All Guests 1... 5150299 7 9 2008 Facebook Marketing: Leverage Social Media to Grow Your Business total:13|5:1|4:2|3:2|2:5|1:3| 13 32 37 11 1 2 false false Sat Feb 14 00:00:00 -0800 2009 Sat Feb 14 00:21:18 -0800 2009 Sat Feb 14 00:23:25 -0800 2009 5 0 false false Thu Nov 20 07:06:26 -0800 2008 Thu Nov 20 07:06:30 -0800 2008
Facebook Marketing states that busines...more...]]> 3 0 false false Thu Nov 27 00:00:00 -0800 2008 Sun Mar 08 10:05:27 -0700 2009 Sun Mar 08 10:08:43 -0700 2009
I would call this Facebook 101 for beginners.]]> 4 0 false false Fri May 01 00:00:00 -0700 2009 Mon Jun 01 10:31:09 -0700 2009 Mon Jun 01 10:31:55 -0700 2009
Well written. ]]> 1 0 false false Thu Sep 17 00:00:00 -0700 2009 Wed Sep 16 06:06:30 -0700 2009 Thu Sep 17 08:17:26 -0700 2009 2 0 false false Sat Mar 07 00:00:00 -0800 2009 Tue Mar 10 10:29:27 -0700 2009 Tue Mar 10 10:32:21 -0700 2009 http://judiciousweb.wordpress.com/2009/0...]]> 0 0 false false Wed Oct 01 00:00:00 -0700 2008 Sun Jan 04 12:53:05 -0800 2009 Sun Jan 04 12:54:03 -0800 2009 0 0 false false Wed Nov 26 14:32:17 -0800 2008 Wed Nov 26 14:32:43 -0800 2008 2 0 false false Sat Nov 21 00:00:00 -0800 2009 Sat Nov 21 10:33:24 -0800 2009 Sat Nov 21 10:33:36 -0800 2009 2 0 false false Fri Jan 23 00:00:00 -0800 2009 Tue Jan 06 07:19:45 -0800 2009 Fri Jan 23 08:04:29 -0800 2009 2 0 false false Thu Oct 29 00:00:00 -0700 2009 Mon Aug 10 14:30:29 -0700 2009 Fri Oct 30 07:04:19 -0700 2009 3 0 false false Mon Nov 02 18:15:25 -0800 2009 Mon Nov 02 18:15:41 -0800 2009 0 0 false false Wed Oct 07 16:15:37 -0700 2009 Wed Oct 07 16:15:37 -0700 2009 0 0 false false Tue Sep 15 11:20:38 -0700 2009 Tue Sep 15 11:20:38 -0700 2009 0 0 false false Sun Sep 13 09:44:31 -0700 2009 Sun Sep 13 09:44:31 -0700 2009 0 0 false false Fri Aug 28 22:07:49 -0700 2009 Fri Aug 28 22:07:49 -0700 2009 0 0 false false Thu Aug 20 15:54:44 -0700 2009 Thu Aug 20 15:54:44 -0700 2009 0 0 false false Fri Aug 14 23:47:22 -0700 2009 Fri Aug 14 23:47:22 -0700 2009 0 0 false false Tue Jul 28 09:22:51 -0700 2009 Tue Jul 28 09:22:51 -0700 2009 0 0 false false Sun Jul 26 16:49:14 -0700 2009 Sun Jul 26 16:49:14 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=5083581