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Package Design Workbook: The Art and Science of Successful Packaging
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Package Design Workbook: The Art and Science of Successful Packaging

3.88  ·  Rating Details ·  25 Ratings  ·  2 Reviews
The Art and Science of Successful Packaging



This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finish
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Hardcover, 240 pages
Published September 1st 2008 by Rockport Publishers (first published January 1st 2008)
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Elyse
Nov 20, 2010 Elyse rated it it was amazing
This was a fantastic book if your into Packaging design. It was extremely interesting and helpful. Tons of good principles and need to knows in here! It's beautifully put together and very cohesive. The company spots near the end of the book were real insightful! I loved it! good one to read!
Parka
Dec 05, 2012 Parka rated it it was amazing
Shelves: graphic-design

(More pictures at parkablogs.com)

There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.

The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.

Not just talking about
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Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management.

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