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Advertising and Promotion Management
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Advertising and Promotion Management

3.67  ·  Rating Details ·  3 Ratings  ·  0 Reviews
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
Paperback, 314 pages
Published November 28th 1987 by Krieger Pub Co (first published 1983)
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