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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

3.6  ·  Rating Details ·  42 Ratings  ·  3 Reviews
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Hardcover, 629 pages
Published January 20th 2006 by South Western Educational Publishing (first published August 2nd 1999)
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Leah Good
Not bad for a textbook. Definitely one of my preferred courses.
Indra
Apr 03, 2011 Indra rated it it was amazing  ·  review of another edition
this is ok
Bob
Dec 20, 2011 Bob rated it liked it  ·  review of another edition
Shelves: finished
$160.00 book!
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