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Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
Stan Rapp
,
Thomas L. Collins
3.95
19 ratings
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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
288 pages, Paperback
First published March 1, 1986
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36 people want to read
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Stan Rapp
23 books
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