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Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
by
Fred E. Hahn
Praise for the Second Edition
"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Ma...more
"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Ma...more
Paperback, 360 pages
Published
April 3rd 2003
by John Wiley & Sons
(first published March 21st 2003)
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