Goodreads helps you keep track of books you want to read.
Start by marking “Strategic Copywriting: How to Create Effective Advertising” as Want to Read:
Strategic Copywriting: How to Create Effective Advertising
Enlarge cover
Rate this book
Clear rating
Open Preview

Strategic Copywriting: How to Create Effective Advertising

0.0  ·  Rating Details ·  0 Ratings  ·  0 Reviews
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are ...more
Paperback, 256 pages
Published September 27th 2004 by Rowman & Littlefield Publishers
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Strategic Copywriting, please sign up.

Be the first to ask a question about Strategic Copywriting

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-12)
filter  |  sort: default (?)  |  Rating Details
Christina
Christina rated it really liked it
Apr 22, 2009
John
John rated it liked it
Feb 22, 2015
Bailey
Bailey rated it really liked it
Jul 02, 2015
Bonar
Bonar marked it as to-read
Mar 01, 2011
Kortney Korthanke
Kortney Korthanke marked it as to-read
Apr 11, 2012
Alex
Alex marked it as to-read
Feb 09, 2013
Alex
Alex marked it as to-read
Feb 27, 2015
Megan
Megan marked it as to-read
Aug 01, 2016
Betsey Burgin
Betsey Burgin marked it as to-read
Aug 17, 2016
BookDB
BookDB marked it as to-read
Oct 14, 2016
Lauren
Lauren is currently reading it
Nov 02, 2016
There are no discussion topics on this book yet. Be the first to start one »

Share This Book