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Scientific Foundation of Social Communication: From Neurons to Rhetoric
In reviewing modern communication research and perspectives from classical to postmodernist, this text incorporates some 1,800 scientific and humanistic sources relevant to such theoretical, critical, and practical issues as linguistic relativity, lexical access, symbols and semantic association, argument as movement, decision-making processes, stylistic tools, and audienc ...more
Paperback, 469 pages
Published December 8th 1998 by Nova Science Publishers
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