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Sales Management: Analysis and Decision Making
by Thomas N. Ingram, Raymond W. LaForge, Michael R. Williams, Ramon A. Avila, Charles H. Schwepker Jr.
This text provides up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st century and offering the text in the form of modules, which allow instructors to customize their coverage in class.
Paperback, 420 pages
Published April 21st 2003 by Thomson South-Western
(first published January 1st 1989)
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