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Product Placement in Hollywood Films: A History
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillards Chocolates advertising with a shot of Car...more
Paperback, 244 pages
Published
July 1st 2004
by McFarland & Company
(first published 2004)
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