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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply w...more
Paperback, 217 pages
Published
October 12th 2006
by Rowman & Littlefield Publishers
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