Selling Project Management to Senior Executives

Based on a perspective that senior executives focus at a strategic level, and view project management as tactical, phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II is addressed in the context of eight models, where the success factors are compared and contrasted. The eight models the authors describe are:
-- General selling base model
-- Very successful selling base model
-- Project personnel selling model
-- Very Successful project personnel selling model
-- Consultant selling model
-- Very successful consultant selling model
-- Very unsuccessful selling model
-- Senior executive model

In each case, parameters that were explored are reported and those that exhibit a statistically significant explanation are highlighted.