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  <title><![CDATA[The Truth About Email Marketing]]></title>
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  <description><![CDATA[&lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Praise for <em>The Truth About Email Marketing</em></strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong><em>Tad Clarke</em></strong><em>, Editorial Director, MarketingSherpa Inc.</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Jeff Hilimire, President, Engauge Digital</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, <em>The Truth about Email Marketing</em> provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Aaron Kahlow, CEO &amp; Founder, Online Marketing Summit </em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Sam Cece, Chief Executive Officer, StrongMail Systems</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Everything you must know to utilize email marketing in your corporation or small business!</strong>&lt;/P&gt;  &lt;UL&gt;  &lt;LI&gt;The truth about recession-proofing your business with email marketing&lt;/LI&gt;  &lt;LI&gt;The truth about measuring results and improving promotional and newsletter campaigns&lt;/LI&gt;  &lt;LI&gt;The truth about email marketing versus spam&lt;/LI&gt;&lt;/UL&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;This book reveals <strong>49 proven email marketing best practices</strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;and bite-size, easy-to-use techniques that get results &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;]]></description>
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    <![CDATA[The Truth About Email Marketing]]>
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    <![CDATA[&lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Praise for <em>The Truth About Email Marketing</em></strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong><em>Tad Clarke</em></strong><em>, Editorial Director, MarketingSherpa Inc.</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Jeff Hilimire, President, Engauge Digital</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, <em>The Truth about Email Marketing</em> provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Aaron Kahlow, CEO &amp; Founder, Online Marketing Summit </em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Sam Cece, Chief Executive Officer, StrongMail Systems</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Everything you must know to utilize email marketing in your corporation or small business!</strong>&lt;/P&gt;  &lt;UL&gt;  &lt;LI&gt;The truth about recession-proofing your business with email marketing&lt;/LI&gt;  &lt;LI&gt;The truth about measuring results and improving promotional and newsletter campaigns&lt;/LI&gt;  &lt;LI&gt;The truth about email marketing versus spam&lt;/LI&gt;&lt;/UL&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;This book reveals <strong>49 proven email marketing best practices</strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;and bite-size, easy-to-use techniques that get results &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;]]>
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  <read_at>Sun Nov 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Nov 19 19:56:04 -0800 2009</date_added>
  <date_updated>Thu Nov 19 20:10:30 -0800 2009</date_updated>
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    <body><![CDATA[Wow, so Goodreads didn't save the review I wrote? Nevermind. Anyway I read this book because I was asked to review it by a colleague; will probably blog about it/post the formal review at some point. While the mere mention of marketing usually gives me hives, I am trying to open my mind to learn mor...<a href="http://www.goodreads.com/review/show/78386958">more...</a>]]></body>
    
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    <![CDATA[&lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Praise for <em>The Truth About Email Marketing</em></strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong><em>Tad Clarke</em></strong><em>, Editorial Director, MarketingSherpa Inc.</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Jeff Hilimire, President, Engauge Digital</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, <em>The Truth about Email Marketing</em> provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Aaron Kahlow, CEO &amp; Founder, Online Marketing Summit </em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Sam Cece, Chief Executive Officer, StrongMail Systems</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Everything you must know to utilize email marketing in your corporation or small business!</strong>&lt;/P&gt;  &lt;UL&gt;  &lt;LI&gt;The truth about recession-proofing your business with email marketing&lt;/LI&gt;  &lt;LI&gt;The truth about measuring results and improving promotional and newsletter campaigns&lt;/LI&gt;  &lt;LI&gt;The truth about email marketing versus spam&lt;/LI&gt;&lt;/UL&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;This book reveals <strong>49 proven email marketing best practices</strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;and bite-size, easy-to-use techniques that get results &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;]]>
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    <body><![CDATA[When someone mentions email marketing the first thing that tends to pop into our head is spam. We all hate spam and are inundated with spam on a daily basis. Just the notion of becoming an email marketing expert is offensive. <br/><br/>With this said, like me, you probably have a variety of email ...<a href="http://www.goodreads.com/review/show/34891345">more...</a>]]></body>
    
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    <![CDATA[&lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Praise for <em>The Truth About Email Marketing</em></strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong><em>Tad Clarke</em></strong><em>, Editorial Director, MarketingSherpa Inc.</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Jeff Hilimire, President, Engauge Digital</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, <em>The Truth about Email Marketing</em> provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Aaron Kahlow, CEO &amp; Founder, Online Marketing Summit </em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<em>Sam Cece, Chief Executive Officer, StrongMail Systems</em>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;<strong>Everything you must know to utilize email marketing in your corporation or small business!</strong>&lt;/P&gt;  &lt;UL&gt;  &lt;LI&gt;The truth about recession-proofing your business with email marketing&lt;/LI&gt;  &lt;LI&gt;The truth about measuring results and improving promotional and newsletter campaigns&lt;/LI&gt;  &lt;LI&gt;The truth about email marketing versus spam&lt;/LI&gt;&lt;/UL&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;This book reveals <strong>49 proven email marketing best practices</strong>&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;and bite-size, easy-to-use techniques that get results &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt;Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.&lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;  &lt;P style=&quot;MARGIN: 0px&quot;&gt; &lt;/P&gt;]]>
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