The Bare Bones Introduction to Integrated Marketing Communication
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of...more
Paperback, 304 pages
Published December 16th 2008 by Rowman & Littlefield Publishers
(first published January 1st 2008)
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