Zero: Hans Schleger - A Life in Design
Known by his pseudonym Zero, Hans Schleger was a pivotal figure in the history of modern graphic design. His nom-de-plume suggests his devotion to the Bauhaus principle of reduction, a design of simple unadorned essentials. Indeed, Schleger pioneered the concept of corporate identity, the task of distilling a company down to its visual essence. Coming to New York in 1924,...more
Hardcover, 272 pages
Published April 1st 2001 by Princeton Architectural Press
(first published 2001)
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