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<book id="4935013">
  <title><![CDATA[Life Inc.: How the World Became a Corporation and How to Take It Back]]></title>
  <isbn><![CDATA[1400066891]]></isbn>
  <isbn13><![CDATA[9781400066896]]></isbn13>
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  <best_book_id type="integer">4935013</best_book_id>
  <books_count type="integer">1</books_count>
  <default_description>&lt;b&gt;A captivating book that reveals how corporations have come to dominate all aspects of life&#8212;including our inner lives&#8212;and what to do about it&lt;/b&gt;&lt;br&gt;&lt;br&gt;Something has gone terribly wrong. Unquestionably, but seemingly inexplicably, we now live in a world where the market has infiltrated every area of our lives. &lt;br&gt;&lt;br&gt;In &lt;i&gt;Life Incorporated,&lt;/i&gt; brilliant and charismatic cultural theorist Douglas Rushkoff argues that we no longer know who we are, or what we want. Everything, especially authenticity, is branded. Real community and real intimacy have broken down, replaced by market-tested cures for everything from weight, to conception, to poverty, to food, to finding a mate. The market, and its operating system, Corporatism, is no longer something people build and control. Rather, it builds and controls us.&lt;br&gt;&lt;br&gt;Rushkoff, in tracing the roots of corporatism from the Renaissance to today, reveals the way it supplanted social interaction and local commerce and came to be regarded as a preexisting condition of our world, from the history of public relations to the relentless gentrification of America&#8217;s urban neighborhoods. And he shows us how to fight back: how to de-corporatize ourselves, disengage from branded expectations, think locally, and return to the real world of human activity. As Rushkoff puts it, &#8220;Micro-decisions are what matter.&#8221;</default_description>
  <id type="integer">5000674</id>
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  <original_publication_day type="integer">28</original_publication_day>
  <original_publication_month type="integer">7</original_publication_month>
  <original_publication_year type="integer">2009</original_publication_year>
  <original_title>Life Inc.: How the World Became a Corporation and How to Take It Back</original_title>
  <rating_dist>total:83|5:27|4:34|3:13|2:6|1:3|</rating_dist>
  <ratings_count type="integer">83</ratings_count>
  <ratings_sum type="integer">325</ratings_sum>
  <reviews_count type="integer">343</reviews_count>
  <text_reviews_count type="integer">35</text_reviews_count>
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  <average_rating><![CDATA[3.92]]></average_rating>
  <ratings_count><![CDATA[83]]></ratings_count>
  <text_reviews_count><![CDATA[35]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/4935013.Life_Inc_How_the_World_Became_a_Corporation_and_How_to_Take_It_Back]]></url>
  <authors>
        <author id="80801">
      <name><![CDATA[Douglas Rushkoff]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/80801.Douglas_Rushkoff]]></url>
      <average_rating><![CDATA[3.61]]></average_rating>
      <ratings_count><![CDATA[794]]></ratings_count>
      <text_reviews_count><![CDATA[116]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="342">
    <review id="66137296">
    <user id="2573244">
    <name><![CDATA[Stasya]]></name>
    <location><![CDATA[Hays, KS]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2573244-stasya]]></url>
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      <rating>4</rating>
  <votes>0</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Aug 02 00:00:00 -0700 2009</read_at>
  <date_added>Tue Aug 04 08:07:49 -0700 2009</date_added>
  <date_updated>Wed Aug 05 07:14:13 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Using history and present day events, Rushkoff reveals the delusory world he believes western consumers created to protect centralised currency and the codependent indebted lifestyle it supports. On this end, Rushkoff is repititious about the pervasiveness of the corporate mindset - it's his mantra ...<a href="http://www.goodreads.com/review/show/66137296">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66137296]]></url>
</review>
    <review id="59622362">
    <user id="2417625">
    <name><![CDATA[Enrique]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2417625-enrique-santos]]></url>
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      <rating>3</rating>
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  <read_at>Wed Jun 10 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jun 14 10:49:10 -0700 2009</date_added>
  <date_updated>Sun Jun 14 11:17:14 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I was really drawn to this book after reading the excerpts of it on Boing Boing and Rushkoff's own <a rel="nofollow" target="_blank" href="http://rushkoff.com/">web site</a>. In short, the book is about two things: how people in society came to adopt the values of corporate interests as their own as opposed to vice versa, and just how this trend can be reversed. W...<a href="http://www.goodreads.com/review/show/59622362">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59622362]]></url>
</review>
    <review id="59878479">
    <user id="1415047">
    <name><![CDATA[Whitaker]]></name>
    <location><![CDATA[Singapore]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1415047-whitaker]]></url>
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      <rating>0</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Tue Jun 16 08:25:27 -0700 2009</date_added>
  <date_updated>Tue Jun 16 08:25:27 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[<a rel="nofollow" target="_blank" href="http://www.guardian.co.uk/books/2009/jun/16/douglas-rushkoff-life-inc">Guardian</a>: &quot;His thesis is that centuries of corporate influence have turned us into a world of isolated, individualistic people pitted against each other. It's familiar territory for the followers of Naomi Klein or Joel Bakan, the author of <em>The Corporation</em>, a damning examination of modern busine...<a href="http://www.goodreads.com/review/show/59878479">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59878479]]></url>
</review>
    <review id="67218582">
    <user id="2545877">
    <name><![CDATA[Michelle]]></name>
    <location><![CDATA[Kittery, ME]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2545877-michelle]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Tue Aug 18 00:00:00 -0700 2009</read_at>
  <date_added>Thu Aug 13 07:12:33 -0700 2009</date_added>
  <date_updated>Wed Aug 19 18:18:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[In Life, Inc., Douglass Rushkoff traces the rise of the corporation in history, and urges us to examine the ways we've internalized the thinking and methods of corporations to the degree that we imagine them as authentically our own. It's a pretty searing and condemnatory look at a type of instution...<a href="http://www.goodreads.com/review/show/67218582">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67218582]]></url>
</review>
    <review id="74348308">
    <user id="763730">
    <name><![CDATA[Stewart]]></name>
    <location><![CDATA[Oakland, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/763730-stewart]]></url>
  </user>
      <rating>5</rating>
  <votes>1</votes>
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  <read_at>Sun Oct 18 00:00:00 -0700 2009</read_at>
  <date_added>Mon Oct 12 20:29:29 -0700 2009</date_added>
  <date_updated>Tue Oct 20 14:56:49 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[There have been many good books written recently about the implosion on Wall Street, the massive debt held by Americans, corporations, and the federal government, and the current recession, but few have gone into such depth about the United States and its economic and political discontents as Dougla...<a href="http://www.goodreads.com/review/show/74348308">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74348308]]></url>
</review>
    <review id="73551609">
    <user id="1964055">
    <name><![CDATA[Scuppers]]></name>
    <location><![CDATA[Columbus, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1964055-scuppers]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 05 00:00:00 -0700 2009</read_at>
  <date_added>Mon Oct 05 15:37:04 -0700 2009</date_added>
  <date_updated>Sat Oct 24 16:51:48 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Rushkoff writes about two things that bother him:<br/>1. That he got mugged and the people in his neighborhood worried more about the bad publicity reducing their property value than the neighborly / community warning that a mugger might be in the area.<br/><br/>2. That growing up in a poor neigh...<a href="http://www.goodreads.com/review/show/73551609">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73551609]]></url>
</review>
    <review id="70171308">
    <user id="1862332">
    <name><![CDATA[Ron]]></name>
    <location><![CDATA[Fort Collins, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1862332-ron]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <read_at>Tue Sep 08 00:00:00 -0700 2009</read_at>
  <date_added>Sat Sep 05 13:18:59 -0700 2009</date_added>
  <date_updated>Tue Sep 08 07:18:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent book, giving the history of how a decentralized free market economy was usurped by the monarchy in the early Renaissance through the creation of two monopolies: the chartered corporation and central currency. The biases and the power created by these two monopolies have had tremendous effe...<a href="http://www.goodreads.com/review/show/70171308">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70171308]]></url>
</review>
    <review id="69481144">
    <user id="2076120">
    <name><![CDATA[Baniak]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2076120-baniak]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Fri Sep 18 00:00:00 -0700 2009</read_at>
  <date_added>Sun Aug 30 15:52:12 -0700 2009</date_added>
  <date_updated>Tue Sep 22 09:07:17 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[There really aren't many new ideas in this book that you can't find in Rushkoff's writings online. He does flesh out the history of corporations and centralized currency in more detail, but that still only fills a portion of the book. The rest of the book is filled with &quot;rants&quot; about how c...<a href="http://www.goodreads.com/review/show/69481144">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69481144]]></url>
</review>
    <review id="69939697">
    <user id="2299097">
    <name><![CDATA[Red]]></name>
    <location><![CDATA[Boise, ID]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2299097-red]]></url>
  </user>
      <rating>4</rating>
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  <read_at>Mon Aug 10 00:00:00 -0700 2009</read_at>
  <date_added>Thu Sep 03 11:21:15 -0700 2009</date_added>
  <date_updated>Thu Sep 03 12:16:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An excellent read! My only complaint is that it didn’t seem to have quite as much about the, “solutions” as I had hoped. However, perhaps Rushkoff’s next work could be entirely focused on examples of alternative currency markets. None the less, I enjoyed his writing style, the content and hi...<a href="http://www.goodreads.com/review/show/69939697">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69939697]]></url>
</review>
    <review id="68143566">
    <user id="2621788">
    <name><![CDATA[John]]></name>
    <location><![CDATA[Melbourne, 07, Australia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2621788-john]]></url>
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      <rating>1</rating>
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  <read_at>Wed Sep 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Aug 19 22:52:32 -0700 2009</date_added>
  <date_updated>Tue Sep 01 16:58:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I got this book on the strength of a few excepts/discussions/links from and relating to this book on boing boing.<br/><br/>Only to discover it was a pretty poorly written, boring, rambling, rant that I struggled to finish.<br/><br/>I think the main problem with this book (other than the grating ...<a href="http://www.goodreads.com/review/show/68143566">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68143566]]></url>
</review>
    <review id="74529976">
    <user id="2571103">
    <name><![CDATA[Alex]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2571103-alex-ott]]></url>
  </user>
      <rating>4</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Wed Oct 14 12:46:47 -0700 2009</date_added>
  <date_updated>Wed Oct 14 12:53:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[extremely eye-opening and pretty depressing. tracks the history of how corporations came to be, then posits and proves of how the corporate ideology has become pervasive in our culture, from the food we consume to how we present ourselves on facebook to even the systems we create to fight corporatis...<a href="http://www.goodreads.com/review/show/74529976">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74529976]]></url>
</review>
    <review id="68113015">
    <user id="2422371">
    <name><![CDATA[Pax]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2422371-pax-analog]]></url>
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      <rating>4</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Wed Aug 19 18:48:03 -0700 2009</date_added>
  <date_updated>Wed Aug 19 18:49:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Sound framing of almost 600 yrs. of corporatism. Points up pre-Renaissance bottom-up economic health before the long era of top-down monopolistic exploitation. I'm drawing on this for a rumination of collective Shadow for this period. Recommend A Hacker Manifesto by McKenzie Wark as a companion text...<a href="http://www.goodreads.com/review/show/68113015">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68113015]]></url>
</review>
    <review id="74695421">
    <user id="186723">
    <name><![CDATA[Matthew]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/186723-matthew]]></url>
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      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Thu Oct 15 22:26:26 -0700 2009</date_added>
  <date_updated>Thu Oct 15 22:30:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a book everyone needs to read. It articulates ideas that I've been forming about corporations over the last couple of years. It's pro-capitalism while being anti-corporatism and points out the biases of a central currency vs. a local one. A fantastic, easy-to-read and mind-opening book! ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74695421]]></url>
</review>
    <review id="60993917">
    <user id="2423137">
    <name><![CDATA[Josh]]></name>
    <location><![CDATA[Palm Bay, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2423137-josh]]></url>
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      <rating>3</rating>
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  <read_at>Thu Jul 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jun 24 18:08:54 -0700 2009</date_added>
  <date_updated>Thu Jul 02 18:37:38 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I really liked this book, but it really didn't cover as much of the &quot;Take It Back&quot; part as I wanted. I also thought the writing got a little choppy in spots. It's still a very good book. It's coverage of the early history of corporatism is great. Overall, well research and good (if depress...<a href="http://www.goodreads.com/review/show/60993917">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60993917]]></url>
</review>
    <review id="72658534">
    <user id="2731354">
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2731354-andrew]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jul 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Sep 27 10:14:58 -0700 2009</date_added>
  <date_updated>Sun Sep 27 10:17:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The Guardian put it well: &quot;People need to reconnect with one another in order to create real value.&quot; It's sad but true that a great deal of what we value in the present world has no actual value. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72658534]]></url>
</review>
    <review id="69827596">
    <user id="1118552">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[Goshen, IN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1118552-chris]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at>Sun Aug 16 00:00:00 -0700 2009</read_at>
  <date_added>Wed Sep 02 12:13:45 -0700 2009</date_added>
  <date_updated>Wed Sep 02 12:15:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is the summary of Rushkoff's writing over the past 15 years and well worth a perspective of the underlying structure that we have fashioned our society on...just plain cool insights.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69827596]]></url>
</review>
    <review id="75020067">
    <user id="1820951">
    <name><![CDATA[Dan]]></name>
    <location><![CDATA[Grand Rapids, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1820951-dan]]></url>
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      <rating>4</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Oct 19 09:18:06 -0700 2009</date_added>
  <date_updated>Mon Oct 19 09:19:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[corporatism.  it's not just about shopping.  This book will attack the psyche if you're not careful, but it has an upbeat ending (the last few pages).   ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75020067]]></url>
</review>
    <review id="77107714">
    <user id="1952003">
    <name><![CDATA[Rob]]></name>
    <location><![CDATA[Issaquah, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1952003-rob-norton]]></url>
  </user>
      <rating>1</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[rnorton137@gmail.com]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Nov 08 11:01:33 -0800 2009</date_added>
  <date_updated>Sun Nov 08 11:06:11 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This guy doesn't like anything. This book is basically one big rant. Even the &quot;solutions&quot; serve only as platforms from which to launch further rants.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77107714]]></url>
</review>
    <review id="68019982">
    <user id="2639664">
    <name><![CDATA[Lisa]]></name>
    <location><![CDATA[Fort Wayne, IN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2639664-lisa]]></url>
  </user>
      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Aug 10 00:00:00 -0700 2009</read_at>
  <date_added>Wed Aug 19 07:32:23 -0700 2009</date_added>
  <date_updated>Wed Aug 19 07:34:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book got me excited about the idea of complementary currency. Fort Wayne doesn't really have any systems yet, but I am looking around.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68019982]]></url>
</review>
    <review id="67045224">
    <user id="206483">
    <name><![CDATA[DJ]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/206483-dj]]></url>
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      <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Aug 12 01:51:22 -0700 2009</date_added>
  <date_updated>Wed Aug 12 01:52:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[intrigued after reading Rushkoff's <a rel="nofollow" target="_blank" href="http://www.edge.org/3rd_culture/rushkoff09/rushkoff09_index.html">Edge essay</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67045224]]></url>
</review>
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