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Get Out the Vote: How to Increase Voter Turnout
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Get Out the Vote: How to Increase Voter Turnout

3.79 of 5 stars 3.79  ·  rating details  ·  66 ratings  ·  8 reviews
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tacti ...more
Paperback, Second Edition, 225 pages
Published January 23rd 2008 by Brookings Institution Press (first published 2004)
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Jul 17, 2007 Matt rated it 4 of 5 stars  ·  review of another edition
Recommends it for: campaign workers
This is the first book I've seen about voter mobilization written by social scientists, rather than political consultants. They present their results of controlled, randomized experiments in determining the effect of canvassing, lit dropping, phone banking (and robo-calling), and direct mail on voter turnout.

The one criticism I have is that in some cases they seem to jump to some conclusions based on small amounts of evidence, including results that I really have a hard time believing (ie, there
Feb 20, 2008 Bridget rated it 3 of 5 stars  ·  review of another edition
Recommends it for: anyone interested in elections, especially people volunteering on political campaigns
Most of us involved in field strategy know firsthand that a combination of name recognition and personal persuasion is the best way to get the job done. This is one of the only formal, grant-funded studies that I know of that comes to a somewhat scientific conclusion that supports what we already know. It's very short and worth a read, especially if you're unfamiliar with election strategy.
One of those rare books that acknowledge (a lot of) experiments on GOTV tactics and electoral mobilization efforts. Green and Gerber apply strictly scientifict view on political campaign actions, a very plausible approach when it comes to a field filled with pseudo experts. Although some consider it a basic text, it can be too technical and overexplicative for the ordinary reader.
This is truly a book about what methods work best to get people out to vote. If you are interested in using it as a book for helping with campaigning, it is not really the one for you. A lot of really interesting information in this book based upon a lot of field studies. The writer backs up his theory with a lot of practical research.
A great over-view of the state of science about field campaigning, with useful practical material. Not a campaign manager's guide as such, but a useful resource to inform decision-making.
Adri Nurellari
very useful for both academics and practitioners
Ron Morgan
This has been my life for the last year
it was a great book yeah
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