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Sport Marketing

3.48  ·  Rating Details ·  29 Ratings  ·  1 Review
For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.
Hardcover, Third Edition, 539 pages
Published March 20th 2007 by Human Kinetics Publishers (first published March 1st 1993)
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Sulaiman A.Wahab
Jun 02, 2011 Sulaiman A.Wahab rated it it was amazing
Recommends it for: Myself
Recommended to Sulaiman by: Stern
I just read what Stern wrote at the front and went through three major topics and certain interesting pages, but I found it worth to rate 5 stars!
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