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Emotional Branding

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3.75 of 5 stars 3.75  ·  rating details  ·  16 ratings  ·  1 review
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course.
Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little h...more
Hardcover, 320 pages
Published September 7th 2000 by Crown Business (first published 2000)
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Beth
Dec 10, 2007 Beth added it
Shelves: branding
My boss wrote this so of course I love it! But it's actually good too :)
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How Does It Make You Feel?: Why Emotion Wins The Battle of Brands How Does It Make You Feel? Why Emotion Wins The Battle of Brands

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