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Guerrilla Advertising: Unconventional Brand Communication
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microso...more
Paperback, 192 pages
Published August 10th 2006 by Laurence King Publishing
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