false http://photo.goodreads.com/books/1165481951m/4898.jpg 4898 5 Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. 1848380 3 2 2005 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant total:580|5:130|4:233|3:170|2:36|1:11| 580 2175 1022 124 5 1 false false Fri Jul 25 09:02:13 -0700 2008 Fri Jul 25 09:02:34 -0700 2008 W. Chan Kim and Renée Mauborgne
Harvard Business School Press

This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harv...more...]]> 5 1 false false Tue May 01 00:00:00 -0700 2007 Fri Jan 25 00:22:40 -0800 2008 Fri Jan 25 00:45:59 -0800 2008 Keywords: blue ocean - red ocean - value innovation

How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should...more...]]> 2 0 false false Sat Mar 07 00:00:00 -0800 2009 Sat Mar 07 07:27:14 -0800 2009 Sat Mar 07 08:02:25 -0800 2009 First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that ar...more...]]> 2 1 false false Fri Jul 22 00:00:00 -0700 2005 Thu Mar 13 08:27:13 -0700 2008 Thu Mar 13 08:31:35 -0700 2008
With curiousity I bought this book to find out what is this so famouse new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same stra...more...]]> 3 0 false false Sun Jun 18 00:00:00 -0700 2006 Thu Oct 08 12:28:48 -0700 2009 Thu Oct 29 12:06:52 -0700 2009
As the World's largest implementer of Product Managem...more...]]> 4 0 false false Sun May 03 00:00:00 -0700 2009 Sun May 03 16:34:11 -0700 2009 Sun May 03 16:40:05 -0700 2009 more...]]> 3 0 false false Thu Mar 12 00:00:00 -0700 2009 Mon Jan 05 09:44:35 -0800 2009 Thu Mar 12 03:47:56 -0700 2009 more...]]> 5 0 false false Mon Jul 07 00:00:00 -0700 2008 Thu Jul 17 17:22:22 -0700 2008 Thu Jul 17 17:34:35 -0700 2008
Well put together and well read (audio version, unabridged, via audible.com)

Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fu...more...]]> 5 0 false false Sat Dec 01 00:00:00 -0800 2007 Mon Apr 07 13:42:36 -0700 2008 Thu Sep 25 09:14:48 -0700 2008
Blue Ocean Strategy will help you chart a course toward uncontested market space (blue oceans) and break away ...more...]]> 4 0 false false Sun Mar 01 00:00:00 -0800 2009 Sun Mar 01 13:36:14 -0800 2009 Sun Mar 01 13:41:02 -0800 2009 more...]]> 3 0 false false Wed Dec 17 14:53:10 -0800 2008 Wed Dec 17 15:50:35 -0800 2008 more...]]> 4 0 false false Sat Nov 29 21:55:34 -0800 2008 Sat Nov 29 22:01:14 -0800 2008
...more...]]> 2 0 false false Thu May 07 11:30:23 -0700 2009 Thu May 07 11:40:58 -0700 2009 more...]]> 5 0 false false Sun May 11 00:00:00 -0700 2008 Sun Dec 30 16:11:03 -0800 2007 Mon May 12 03:48:51 -0700 2008
Where traditional strategy approaches (such as the balanced scorecard) lay out an approach whereby performance can be improved for those that use it, this book describes an approach which really does get to the heart of why companies are succes...more...]]> 3 0 false false Mon Apr 06 00:00:00 -0700 2009 Mon Apr 06 07:25:13 -0700 2009 Mon Apr 06 07:29:29 -0700 2009 more...]]> 2 0 false false Wed Dec 24 00:00:00 -0800 2008 Mon Feb 16 11:34:23 -0800 2009 Mon Feb 16 11:35:46 -0800 2009
The book is really long compared to the few gems it provides.]]> 5 0 false false Mon Jan 01 00:00:00 -0800 2007 Tue Apr 15 09:37:37 -0700 2008 Tue Apr 15 09:51:25 -0700 2008 more...]]> 5 0 false false Tue Jul 01 00:00:00 -0700 2008 Thu Feb 26 10:37:06 -0800 2009 Thu Feb 26 10:38:20 -0800 2009 1 0 false false Tue Jun 09 00:00:00 -0700 2009 Tue Jun 09 09:25:44 -0700 2009 Tue Jun 09 09:27:11 -0700 2009 0 0 false false Tue Jan 01 00:00:00 -0800 2008 Wed Jan 28 10:28:03 -0800 2009 Wed Jan 28 10:29:13 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=4898