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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kimbook data
514 ratings,
3.75
average rating, 115 reviews
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published
February 3rd 2005
by Harvard Business School Press
binding
Hardcover, 256 pages
isbn
1591396190
(isbn13: 9781591396192)
description
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in sea...more
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editions: all | this edition
editions: all | this edition
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business School Press
This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes ...more
W. Chan Kim and Renée Mauborgne
Harvard Business School Press
This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes ...more
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Read in May, 2007
recommends it for:
entrepreneur, policy makers
Keywords: blue ocean - red ocean - value innovation
How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.
But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solut...more
How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.
But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solut...more
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Read in March, 2009
The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are overextended and driven into the ground (see The Tipping Point). Fortunately for Blue Ocean Strategy, it tends towards the latter.
There are a few good ideas in the book, but they are sh...more
There are a few good ideas in the book, but they are sh...more
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Read in July, 2005
It was a booming marketing strategy that suddenly every body talked about. Even my 'ex' boss!
With curiousity I bought this book to find out what is this so famouse new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTATION AND BEING DIFFERENT, that's it.
Thanks God I didn't buy the original english version that cost a fortune!!
With curiousity I bought this book to find out what is this so famouse new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTATION AND BEING DIFFERENT, that's it.
Thanks God I didn't buy the original english version that cost a fortune!!
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Read in May, 2009
Great discussion about how to create uncontested markets for your products/services through "value innovation". There are some great examples throughout the book, my favorite being what Cirque du Soleil accomplished by essentially broadening the adult audience for "circus" by making it more like "theatre" while lowering the cost is takes to do either, and still charging theatre-like prices.
Besides the Cirque du Soleil example (p.25), there are some othe...more
Besides the Cirque du Soleil example (p.25), there are some othe...more
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Read in March, 2009
Probably the first business book of any weight I have read, Blue Ocean is about shifting the entire paradigm in which a product or service is placed in the market as opposed to traditional strategies of differentiation along established value points. Though at its core it demands fundamental change in the way business is done, from the top to the bottom of an organization, I found that there was much to be gained from its concepts even for someone like myself who operates at the product marketi...more
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Read in July, 2008
recommended to Keith by:
Amazon ratingsrecommends it for: Business Owners, Sales and Marketing Managers
This is a BFO - a Blinding Flash of the Obvious
Well put together and well read (audio version, unabridged, via audible.com)
Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.
I own an internet marketing company; web design, production, programming, hosting, rich media and Internet ma...more
Well put together and well read (audio version, unabridged, via audible.com)
Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.
I own an internet marketing company; web design, production, programming, hosting, rich media and Internet ma...more
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Read in December, 2007
recommends it for:
anyone tired of competing on price and wanting to be rewarded for offering value.
Every business person should strive to swim in a blue ocean, but few do. Most of us swim in a red ocean where the water is tainted with blood from relentless global competition.
Blue Ocean Strategy will help you chart a course toward uncontested market space (blue oceans) and break away from your competition. This book reached the top of my list (along with Made to Stick) of best business books I read in 2007.
The core strategy is to focus on making the competition irrele...more
Blue Ocean Strategy will help you chart a course toward uncontested market space (blue oceans) and break away from your competition. This book reached the top of my list (along with Made to Stick) of best business books I read in 2007.
The core strategy is to focus on making the competition irrele...more
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Read in March, 2009
Just re-read this after a couple of years. It's really a terrific book, but NOT FOR THE REASONS THE AUTHORS THOUGHT IT WAS. It is inspirational, having prompted me to take pages of notes and scribble pages of ideas for clients, friends and our own firm. It is a wonderful framework for thinking about business challenges in new ways. But it's not a business-school book. Its case studies and metrics are just silly and don't hold up at all. BUT as a brainstorming guide, it's first-rate.
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How do you take your company to the next level of success? Stop trying to compete in the traditional marketspace and branch out into uncharted waters. This book is a series of examples of companies like Cirque du Soleil that have used this model to great success. A little dry at times this doesn't seem to be the scientific study that I wish it was. Could use more evidence and research to back up the theory.
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Don't compete with others in the red ocean that has already been bloody...but use your INOVATION. This is why my company is named to be INOVASI TIWIKRAMA, means using inovation to create a TIWIKRAMA (a huge/greatness/blue ocean) to create new blue ocean where competition is not relevant..
Yups, the keyawords is inovation... but it doesn't mean that there is an affraid in competitive arena. who affraid..!!!
Yups, the keyawords is inovation... but it doesn't mean that there is an affraid in competitive arena. who affraid..!!!
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This is a good concept to consider. They also make a good effort to back up their theory with real examples. The authors provide a framework to implement the strategy, but the challenge is somewhat paradoxical... Blue Ocean Strategy is clear and obvious when analyzed in hindsight. Trying to create, develop or otherwise establish a Blue Ocean Strategy from scratch (or even existing), is slightly more obscure.
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07/01/09
Paul Smith
is currently reading it
I learned a lot from this book. Some great points. But I don't think you can guarantee you have a winning strategy by following these methods. There is still a creative component to redirecting your business that is just a hunch or a guess that may work, but may not. I think the basic idea of not just trying to compete to stay viable is a good one, and for that point alone its worth a look.
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Read in May, 2008
Should be required reading for all managers.
Where traditional strategy approaches (such as the balanced scorecard) lay out an approach whereby performance can be improved for those that use it, this book describes an approach which really does get to the heart of why companies are successful even if they aren't consciously following this framework.
This book also gives practical and powerful tools which can be used to develop strategy. The proof will be whether companies c...more
Where traditional strategy approaches (such as the balanced scorecard) lay out an approach whereby performance can be improved for those that use it, this book describes an approach which really does get to the heart of why companies are successful even if they aren't consciously following this framework.
This book also gives practical and powerful tools which can be used to develop strategy. The proof will be whether companies c...more
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Read in April, 2009
Assigned work reading, but really wasn't so bad, considering what it is: 1. nonfiction and 2. management text. Lots of examples of how companies stopped competing with the market and created their own niche. For industries that struggle to compete, like libraries, this concept might help to open up new opportunities.
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Read in December, 2008
I listened to this on audio CD. The concept is instead of a red ocean strategy, which is cutthroat competition, we should find blue oceans where every one can work together in business. The concept is a great idea.
The book is really long compared to the few gems it provides.
The book is really long compared to the few gems it provides.
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Read in January, 2007
recommended to Nikki by:
Bill Bulmanrecommends it for: MBA students, management and product creators
Blue Ocean strategy is the simultaneous pursuit of differentiation and low cost that evolves into the creation of a new market, demand and the opportunity for highly profitable growth. It is a product of strategy and management's actions (i.e. making the right moves) and is typically born out of an existing industry -- and industry swimming in the bloody, shark filled waters of a red ocean.
What makes this idea sustainable is the “wholeness” of its approach toward integrating a c...more
What makes this idea sustainable is the “wholeness” of its approach toward integrating a c...more
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Read in July, 2008
Um excelente livro sobre como elaborar estratégias ao ponto de tornar seus concorrentes irrelevantes. Sim! Parece estranho, certo? Mas com o desenrolar dos exemplos você verá quais ferramentas utilizar para se diferenciar da concorrência, tornando-se único no mercado.
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Read in June, 2009
Brilliant concept, I just could not get into this. I stopped in chapter 2. It read like a dissertation which had me wanting to spoon out my eyeballs. If they approached the innovative topic with as innovative an approach, I would have probably loved it.
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01/28/09
Socaldave
added it
Read in January, 2008
This book is a great thinking book. It allows you to change your view on how a business should market its goods or services. Take a look at what you offer even in a commoditized or crowded space and change the playing field to be successful.
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