"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading ...
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Jul 25, 2008
Robert
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business School Press
This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes t More...
W. Chan Kim and Renée Mauborgne
Harvard Business School Press
This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes t More...
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Jan 25, 2008
Ia
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Keywords: blue ocean - red ocean - value innovation
How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.
But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solut More...
How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.
But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solut More...
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Mar 07, 2009
Hal
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The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are overextended and driven into the ground (see The Tipping Point). Fortunately for Blue Ocean Strategy, it tends towards the latter.
There are a few good ideas in the book, but they are sh More...
There are a few good ideas in the book, but they are sh More...
Dec 05, 2011
Loy
rated it:
Despite being sold in over 2 million copies and translated in more than 40 languages I found this book to be a dragging depressing dull book.
After struggling to read this obnoxiously smart sounding book, I asked myself, what did I learn that was new?
And the answer to this simple question was – nothing.
If you don’t have time to read this business bound no-brainer boredom of blunders, here in a single sentence is what this book is all about.
Instead of killing you More...
After struggling to read this obnoxiously smart sounding book, I asked myself, what did I learn that was new?
And the answer to this simple question was – nothing.
If you don’t have time to read this business bound no-brainer boredom of blunders, here in a single sentence is what this book is all about.
Instead of killing you More...
Dec 01, 2010
Mike
rated it:
A really great read that helps solidify business strategy that's always been near the forefront of my mind but that I couldn't put words to previously.
Blue Ocean Strategy puts a concrete definition (and ample more-than-credible examples) around business frameworks that seek new marketplaces. By giving customers new and improved value while at the same time lowering their cost through innovative methods, businesses can open up "blue ocean" markets where competition is irreleva More...
Blue Ocean Strategy puts a concrete definition (and ample more-than-credible examples) around business frameworks that seek new marketplaces. By giving customers new and improved value while at the same time lowering their cost through innovative methods, businesses can open up "blue ocean" markets where competition is irreleva More...
May 05, 2010
Matt
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Blue Ocean Strategy by W. Chan Kim, Renee Mauborgne
Blue Ocean Strategy is based on a decade-long study of strategic moves that organizations have made over 100 years in various industries. The results of the study are presented as the Blue Ocean Strategy, which is better described as a strategy to differentiate or create market space. The book is written well and presents a great paradigm for strategic business moves. Examples in book, including Home Depot, Curves, Cirque du Solei More...
Blue Ocean Strategy is based on a decade-long study of strategic moves that organizations have made over 100 years in various industries. The results of the study are presented as the Blue Ocean Strategy, which is better described as a strategy to differentiate or create market space. The book is written well and presents a great paradigm for strategic business moves. Examples in book, including Home Depot, Curves, Cirque du Solei More...
Sep 25, 2011
Jelantik
rated it:
It was a booming marketing strategy that suddenly every body talked about. Even my 'ex' boss!
With curiousity I bought this book to find out what is this so famous new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTIATION AND BEING DIFFERENT, that's it.
Thanks God I didn't buy the original english version that cost a fortune!!
With curiousity I bought this book to find out what is this so famous new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTIATION AND BEING DIFFERENT, that's it.
Thanks God I didn't buy the original english version that cost a fortune!!
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May 02, 2010
Simone
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Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne provides a method by which companies can create strategies to not only beat competition, but rise above it entirely. The authors argue that simply benchmarking against competition leads only to a slow demise, while rethinking one's entire product or service offering allows for new, untethered growth.
Blue Ocean Strategy is relevant to the trend spotting industry in that it encourages professionals to be open-minded about strategy More...
Blue Ocean Strategy is relevant to the trend spotting industry in that it encourages professionals to be open-minded about strategy More...
Aug 09, 2011
Neelesh
rated it:
This is a very well thought through and researched piece of work. It is a must -read for any CEO who wants his company to operate in a space different from the beaten track.
The book puts together a pack of simple yet powerful tools to conceptualize the new space, define it in detail, craft a profit strategy, and actualize its implementation.
The examples used are penetratively insightful, and liberal in number for the point(s) to be driven home.
Although primarily geared more for B2C businesses, t More...
The book puts together a pack of simple yet powerful tools to conceptualize the new space, define it in detail, craft a profit strategy, and actualize its implementation.
The examples used are penetratively insightful, and liberal in number for the point(s) to be driven home.
Although primarily geared more for B2C businesses, t More...
Jan 29, 2012
TarasProkopyuk
rated it:
Ознакомившись со «стратегией голубого океана» я стал сомневаться в её существовании после того как конкуренты скопируют её модель. Постепенно, шаг за шагом автор доказал, что данная стратегия и множество эффективных тактических действий на пути её реализации приведёт к отсутствию конкурентов в рамках того же рынка. А автору всё таки же удалось развеять моё сомнение. Я не только поверил в СГО я взял все принципы с этой книги себе на вооружение.
Рекомендую её всем предпринимателям, инвесторам More...
Рекомендую её всем предпринимателям, инвесторам More...
May 03, 2009
Guy
rated it:
Great discussion about how to create uncontested markets for your products/services through "value innovation". There are some great examples throughout the book, my favorite being what Cirque du Soleil accomplished by essentially broadening the adult audience for "circus" by making it more like "theatre" while lowering the cost is takes to do either, and still charging theatre-like prices.
Besides the Cirque du Soleil example (p.25), there are some othe More...
Besides the Cirque du Soleil example (p.25), there are some othe More...
Sep 03, 2011
Rodrigo
rated it: 
I really enjoyed this book. I think it is really useful, not only for marketing people but for anyone. Of course, when you look at it as a whole, it seems that the book doesn't say ahything new. Many of the facts, suggestions and "rules" the book provides sound so elemental, logical, even basic. But I guess that's what happens to amazing ideas: they were always there and you tend to think: "I could have come up with that". Then, why you didn't? Why only few people in business
More...
Aug 23, 2011
This is a great book to help understand how businesses can differentiate themselves from the pack and create new markets. The blue ocean is one where there are no competitors in comparison to the red ocean where all competitors are fighting for an ever shrinking piece of the pie. There are a lot of great planning ideas in here and they are illustrated with great stories. One of my favorites is the creation of Cirque du Soleil. This company took the best of theater and a circus and created a
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May 02, 2010
Recommended by Henry Cate. Publisher wrote: Winning by Not Competing: A Fresh Approach to Strategy
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In a book that challenges everything y More...
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In a book that challenges everything y More...
Dec 03, 2010
Danijel
rated it:
KIM, W. Chan. Strategija sinjega oceana: ustvarite nov trzni prostor in izstopite iz konkurencnega boja. Ljubljana: GV Založba. 2005. ISBN 86-7061-396-4.
str. 7- nobena pot ni lahka in ni prijateljstva, ki bi poznalo samo smeh.
str. 94: ...'naša strategija je tako dobra, da ne boste nase stranke, temveč naši OBOŽEVALCI'.
Str. : Leta 1994 je prevzel vodenje NYPD Bill Braton. kako je spremenil NY podzemno železnico, ki so jo ljudje imenovali 'greznica n More...
str. 7- nobena pot ni lahka in ni prijateljstva, ki bi poznalo samo smeh.
str. 94: ...'naša strategija je tako dobra, da ne boste nase stranke, temveč naši OBOŽEVALCI'.
Str. : Leta 1994 je prevzel vodenje NYPD Bill Braton. kako je spremenil NY podzemno železnico, ki so jo ljudje imenovali 'greznica n More...
Jul 26, 2010
Robert
rated it:
Given its pedigree it's missing two segments - the yellow ocean (no competition, no customers) and the purple ocean (high competition, no customers). They must be saving those for a sequel. I read this because a few people had recommended it and if you think the ideal market to play in is one with no differentiation and high competition then it's a must read. Otherwise the only real value is being conversant with the buzz word. Evaluating past successes with 20/20 hindsight and talking about the
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Mar 12, 2009
Adr
rated it:
Probably the first business book of any weight I have read, Blue Ocean is about shifting the entire paradigm in which a product or service is placed in the market as opposed to traditional strategies of differentiation along established value points. Though at its core it demands fundamental change in the way business is done, from the top to the bottom of an organization, I found that there was much to be gained from its concepts even for someone like myself who operates at the product marketi
More...
Nov 17, 2011
Keith
rated it:
This is a BFO - a Blinding Flash of the Obvious
Well put together and well read (audio version, unabridged, via audible.com)
Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.
I own an internet marketing company; web design, production, programming, hosting, rich media and Internet ma More...
Well put together and well read (audio version, unabridged, via audible.com)
Don't mean to have this sound like a commercial - I have to say that the book resonates because the current incarnation of my marketing business has a fundamental blue ocean strategy built in, and has since before I started in 1995.
I own an internet marketing company; web design, production, programming, hosting, rich media and Internet ma More...
Sep 25, 2008
Gene
rated it:
Every business person should strive to swim in a blue ocean, but few do. Most of us swim in a red ocean where the water is tainted with blood from relentless global competition.
Blue Ocean Strategy will help you chart a course toward uncontested market space (blue oceans) and break away from your competition. This book reached the top of my list (along with Made to Stick) of best business books I read in 2007.
The core strategy is to focus on making the competition irrele More...
Blue Ocean Strategy will help you chart a course toward uncontested market space (blue oceans) and break away from your competition. This book reached the top of my list (along with Made to Stick) of best business books I read in 2007.
The core strategy is to focus on making the competition irrele More...
Oct 11, 2011
sultan
rated it:
The book presents an interesting theory of being creative and hunting entrepreneur opportunities. It argues that companies should change the rules of the competition game in order to achieve outstanding performance. The book secret recipe of great success is “innovation” and doing things differently.
The book theory is supported by rare examples therefore; it is criticized by many other authors for not being objective and balanced.
The book theory is supported by rare examples therefore; it is criticized by many other authors for not being objective and balanced.
Dec 17, 2008
Kate
rated it:
How do you take your company to the next level of success? Stop trying to compete in the traditional marketspace and branch out into uncharted waters. This book is a series of examples of companies like Cirque du Soleil that have used this model to great success. A little dry at times this doesn't seem to be the scientific study that I wish it was. Could use more evidence and research to back up the theory.
Nov 29, 2008
Bayu_fx
rated it:
Don't compete with others in the red ocean that has already been bloody...but use your INOVATION. This is why my company is named to be INOVASI TIWIKRAMA, means using inovation to create a TIWIKRAMA (a huge/greatness/blue ocean) to create new blue ocean where competition is not relevant..
Yups, the keyawords is inovation... but it doesn't mean that there is an affraid in competitive arena. who affraid..!!!
Yups, the keyawords is inovation... but it doesn't mean that there is an affraid in competitive arena. who affraid..!!!
May 07, 2009
Chris
rated it:
This is a good concept to consider. They also make a good effort to back up their theory with real examples. The authors provide a framework to implement the strategy, but the challenge is somewhat paradoxical... Blue Ocean Strategy is clear and obvious when analyzed in hindsight. Trying to create, develop or otherwise establish a Blue Ocean Strategy from scratch (or even existing), is slightly more obscure.
Nov 25, 2010
Luciano
rated it:
Gostei muito do livro, e recomendo para todos os empreendedores, principalmente para os que trabalhão em mercados onde a concorrência é voraz e a luta se dá centímetro a centímetro por clientes, onde não ha espaço para inovação e a estratégia é baseada em preços baixos. Leiam e entendam como se traça uma estratégia diferenciada, um oceano azul, onde a concorrência é irrelevante.
Jun 08, 2010
Bill
rated it: 
I spent an hour in the bookstore reading chunks of this. It sounded so promising for the first 3 minutes. The rest of my time was spent searching... searching for something that would live up to the promise. Sorry. There's no there there.
For a longer review by VenkatechRao, see: http://www.ribbonfarm.com/2007/08/06/boo...
For a longer review by VenkatechRao, see: http://www.ribbonfarm.com/2007/08/06/boo...
May 12, 2008
Mark
rated it:
Should be required reading for all managers.
Where traditional strategy approaches (such as the balanced scorecard) lay out an approach whereby performance can be improved for those that use it, this book describes an approach which really does get to the heart of why companies are successful even if they aren't consciously following this framework.
This book also gives practical and powerful tools which can be used to develop strategy. The proof will be whether companies c More...
Where traditional strategy approaches (such as the balanced scorecard) lay out an approach whereby performance can be improved for those that use it, this book describes an approach which really does get to the heart of why companies are successful even if they aren't consciously following this framework.
This book also gives practical and powerful tools which can be used to develop strategy. The proof will be whether companies c More...
Nov 02, 2010
Jeffrey
rated it:
None of the ideas here seem all that revolutionary, but people haven't been following them very well, so I guess that is why books like this are popular. They went a little over board defining sets of "principles," which resulted in a few stretches that didn't make a whole lot of sense, but by and large this was a good book. Certainly got me thinking about my own personal niches.
Apr 06, 2009
Anne
rated it:
Assigned work reading, but really wasn't so bad, considering what it is: 1. nonfiction and 2. management text. Lots of examples of how companies stopped competing with the market and created their own niche. For industries that struggle to compete, like libraries, this concept might help to open up new opportunities.
Aug 05, 2011
Malte
rated it:
Som det meste amerikansk litteratur er den hurtigt læst og skrevet i et sprog og på et niveau så man ikke behøver at sidde på studerkammeret for at få noget ud af den. Den indeholder mange gode eksempler og slagkraften kommer især fra de mange gode værktøjer, men pas på med at bruge den som bibel...
Jul 08, 2011
roland
rated it:
Sebagian besar perusahaan-perusahaan di dunia baik lokal maupun internasional, usaha mikro maupun usaha raksasa bertempur dalam sebuah perang berdarah-darah (red ocean) untuk memperebutkan sepotong kue pasar yang itu-itu saja. Berbagai strategi dirancang dan direncanakan dengan matang dengan tujuan merebut pangsa pasar dan mengalahkan pesaing.
Blue Ocean Strategy menyajikan pola pikir baru dalam memenangkan sebuah pasar tanpa harus melawan pesaing head to head. Perusahaan perusahaan seh More...
Blue Ocean Strategy menyajikan pola pikir baru dalam memenangkan sebuah pasar tanpa harus melawan pesaing head to head. Perusahaan perusahaan seh More...
