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George Lois: The Big Idea
by George Lois
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into hi ...more
Hardcover, 240 pages
Published September 15th 2008 by Assouline Publishing
(first published September 1st 2008)
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