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George Lois: The Big Idea
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George Lois: The Big Idea

4.17  ·  Rating Details  ·  29 Ratings  ·  2 Reviews
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into hi ...more
Hardcover, 240 pages
Published September 15th 2008 by Assouline Publishing (first published September 1st 2008)
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Tomas Ramanauskas
Aug 07, 2014 Tomas Ramanauskas rated it it was amazing
The first book by visual heavyweight George Lois I've read and still my favorite. A must for people who sell ideas for a living.
Tim Atkinson
Apr 27, 2010 Tim Atkinson rated it liked it
Shelves: advertising
George Lois is so full of himself. It's really kind of hard to get past.
Brian Phillips
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Apr 18, 2016
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