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The Sport Business Future
This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to deba ...more
Hardcover, 208 pages
Published September 4th 2004 by Palgrave Macmillan
(first published 2004)
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