Goodreads helps you keep track of books you want to read.
Start by marking “Iacocca: An Autobiography” as Want to Read:
Iacocca: An Autobiography
Enlarge cover
Rate this book
Clear rating
Open Preview

Iacocca: An Autobiography

3.93  ·  Rating Details ·  6,017 Ratings  ·  225 Reviews
Iacocca: An Autobiography
Paperback, 357 pages
Published June 1st 1986 by Bantam (first published 1984)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Iacocca, please sign up.

Be the first to ask a question about Iacocca

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Mar 25, 2012 Abhishek rated it really liked it
Having recently read Steve Jobs and of course having been mesmerised by it, I figured that it would be a tough act to read another corporate tale for quite some time. But having asked around a bit, I was recommended the autobiography of Lee Iacocca. As I am still in the mood to learn how great corporate guys have clicked and what makes them stand apart, I decided to get my hands on Iacocca. Lee Iacocca is not of my generation, nor do the American cars hold any great presence in my country... so ...more
Занятное чтиво :( Но книга меня разочаровала. Очень долго жила в очереди на прочтение, но...

Содержание книги я бы определил так:

1) Процентов на 20 - ура-патриотические сентенции про "великую Америку", про то, как клёво быть американцем, про великое прошлое-настоящее-будущее этой страны и её экономики. Плюс всякие гениальные идеи автора про то, "как нам обустроить Америку" :)

IMHO. всё это мало интересно, т.к. и времена другие, и страна другая, и патриотизм во многом как был, так и остаётся пос
Jan 05, 2017 Vismay rated it it was amazing
This book is a gold mine. Labor relations, change management, marketing, Govt. relations, cost reduction, & the recent Trump rhetoric – I get to know all about it in this 370 page paperback, which was written way back in 1984. More than that it teaches you about persistence, about having a greed for ambition, about confronting petty egos, not falling in the paralysis of analysis and doing something, and about having guts to do what might be unpopular now but right in the long term.
Many of th
Книга входит в список 99 книг рекомендованных Personal MBA, поэтому я решил ее прочитать.

Книга рассказывает о биографии одного из выдающихся деятелей в автомобильной индустрии Ли Якокка, по руководством которого было выпущено много успешных моделей: Мустанг, Фиеста у Форд, а также нескольких популярных моделей у Крайслера.
В книге описывается период обучения автора, приход в компанию Форд стажем инженера, перевод в отдел сбыта и далее его карьерный рост и "приключения". В книге очень подробно ос
Claude Vertu
Aug 15, 2012 Claude Vertu rated it it was amazing
My absolute favorite book of all time! I have read this book over and over again, throughout the years. Although I'm usually into more spiritual/science type books, this one has always moved me because it's about business, cars, family, and a true super-hero. In short; it's got it all! I've read many books on business management, but nothing has taught me more about hard work, discipline, and even faith, than Lee's autobiography. If I were stranded on a desert island and could only have one book ...more
Priyanka -
Sep 09, 2015 Priyanka - rated it really liked it
Lee Iacocca is a compelling and an easy to read book.Even though this was written almost 30 years back,this provides a window to the auto industry in a manner which is relevant even today.Fired at the age of 54 by Henry Ford,after serving the presidency for 8 years,Iacocca doesn't sit back and play golf.He joins Chrysler,revives it and brings it back from the brink of bankruptcy.The father of Mustang and one of the greatest CEO of all times is a man who believes in working hard and being straigh ...more
Jul 03, 2011 Michael rated it liked it
Recommends it for: Managers, Libertarians, Liberals
Recommended to Michael by: Serendipity
Shelves: memoirs, self-help
Lee Iacocca wrote this book while he was still seen as one of the most successful managers in American automotive history, after he had switched from working for Ford to become CEO of the ailing Chrysler, and had managed to rescue it (temporarily, as it turned out) from foreign takeover. In some ways, now that his light has faded a bit, it may be easier to see this book as being useful for its advice on management from a flawed but gung-ho manager, rather than as an ego document of one man’s lif ...more
Yevhen Nesin
Aug 25, 2015 Yevhen Nesin rated it liked it
I guess he wrote the book because of the ego. The story is quite interesting, it was nice to look inside automobile industry, but sometimes it looked like Lee was telling just how great he was and how miserable and silly was Ford and others. The book is nice to be read, but definitely not a must. Especially nowadays.
Hesamul Haque
Dec 31, 2015 Hesamul Haque rated it really liked it
It is an amazing read. In this book the reader not only gets to know about the life of Lee iacocca but also the valuable lessons which his dad taught him and how he saved the company he joined after serving as the president at ford for almost 8 years are the take aways from the book. Following your passion is success!
Dec 03, 2012 Vijai rated it liked it
Shelves: preachy, meh
Donated by an ex-boss who believed I may learn a thing or two from his idol. I did and bitching was one of the lessons. Man, this books reeks of Iacocca's hate of Mr. Ford and you will be reminded of it in almost everything Mr. Iacocca did at Chrysler.

The very explicit hire-and-fire methodology justified is at the least very disappointing.
Ashwin Krishnamoorthy
Jun 23, 2014 Ashwin Krishnamoorthy rated it really liked it
Quite a fast read. Simple, elegant writing of straight to the point, typical American businessman. Much to his flamboyant writing, Iacocca writes the story of the Chrysler turn-around. Any one with the slightest business inclination, should pick this up as your next read.
Roy Huff
Jan 13, 2013 Roy Huff rated it really liked it
This book was great insight into auto leader great. It had me briefly flirting with supporting trade protectionism with respect to US fiscal and monetary policy when I was a novice on the subject. The concepts are not completely sound, but the book is an excellent autobiography on Lee Iacocca.
Puneet M
Jan 16, 2017 Puneet M rated it liked it
Its a bit outdated story but an extraordinary story of ordinary guy who went through roller coaster of corporate world and shown world character and amazing in the face leadership.

Mr Iococca summarized it in his own words :

“I began my life as the son of immigrants and I worked my way up to the president of the Ford Motor Company. When I finally got there, I was on top of the world. But then fate said to me: "Wait. We're not finished with you. Now your going to find out what it feels like to get
Dec 27, 2016 Javaruga rated it it was amazing  ·  review of another edition
Карьера Менеджера. Ли Якокка

О чем книга? Это автобиография человека который создал первый “Мустанг” и помог возрождению “Крайслера”. Якокка рассказывает истории о своем детстве, учебе, работе в компаниях “Форд”, “Крайслер” а также рассуждает о важных на тот момент (1980-е) темах.
Кому читать? Книгу можно и нужно прочитать каждому. Это интересная книга о жизни менеджера который любил свое дело и не боялся трудностей. Если вы читали “Моя жизнь, мои достижения” Г.Форда,
Trung Nguyen Dang
Dec 06, 2016 Trung Nguyen Dang rated it really liked it
A great book by a straight shooter who holds no barrels back. The book shares lots of great insight about management, the car industry, about the crazy Henry Ford II. The last chapter also includes a long rant about the US's regulation/government, which I didn't really enjoy.
Roystan Dsouza
Jan 22, 2017 Roystan Dsouza rated it really liked it
Great book , explicitly written . The start and mid chapters are gripping. The last few chapters are just filters and makes it boring at the end. Overall a good read for ones looking for some motivation at work.
Jan 26, 2017 Adam rated it really liked it
Shelves: biography
Classic American success story. Should be required reading in high school.
Erik Rostad
Mar 02, 2017 Erik Rostad rated it really liked it
I picked this book up thinking it would be another one of those banal CEO management books. It was nothing of the sort. Lee Iacocca, who was president of Ford and chairman of Chrysler, writes about the process of creating the first Mustang (my dream car when I was 16), the pros/cons of taking a loan from the government, management/labor relationships, inherited power, oil crises, and corporate incompetency. In the process, I ended up learning a ton about the auto industry, corporate structure, m ...more
Mar 16, 2017 Kam rated it it was amazing
if this is the book describing him taking over Chrysler, I loved this book. I see no other books by him with "Chrysler" in the title, so I think this is the book. (I read this a long time ago and I'm just reviewing it now.)
it's not a book I would normally read, a car company? A corporate dude?
But it was completely engrossing, the facets of – what he had to do, what he did.
it felt like a whole nother territory, and I found it fascinating.
Shreekar Ranade
Mar 10, 2017 Shreekar Ranade rated it liked it
A book that was good for its time but at this stage is "dated".
Chrysler was a prop-up with Govt. loans and while it may have bounced back and repaid this debt, yet the company was structurally unsound even for the mid-term and this was clearly seen with the Mercedes sale turning sour and being dumped back into the market. With time this company may not be around - it survives even today largely on Govt. largesse. The book is relevant for its time (80s, 70s) and is a nice chronology of the decay
Vijai Narayanan
Mar 24, 2012 Vijai Narayanan rated it it was amazing
Having always been a distant admirer of the auto industry, Iacocca provides a window into one of its most fascinating sagas while also providing sage leadership advice that transcends that era and continues to remain relevant today.

As a story-teller, Iacocca comes into his own when describing his relationship with Henry Ford II and the struggles he faced during the mid-70s working for an increasingly paranoid and overbearing boss who could not bear to have his image eclipsed by the President of
Vamsi Sridhar
Dec 10, 2014 Vamsi Sridhar rated it liked it
Shelves: biography
Lee Iacocca's autobiography is an appealing read if you belong to the automotive industry. The insiders view of the two of the big three automotive giants - Ford and Chrysler, is enough reason to pick up the book.
The book has some amazing management nuggets on how to lead a productive ans a healthy work-life. The two golden nuggets I took away from the book was:

1. In the end, all business operations can be reduced to three words: people, product, and profits.
2. Divide and track your own profes
David McClendon, Sr
Nov 18, 2011 David McClendon, Sr rated it really liked it
Iacocca takes us on an interesting journey through his time at Ford and then later at Chrysler. At the time it was written, he was still at Chrysler and Chrysler was still a great company.

Reading this book provides the reader with a little insight as to what made Iacocca tick. The book has some amusing stories and it takes an opportunity to take a jab at Henry Ford II.

History proves that what Iacocca accomplished wasn't actually great management. It was really a charismatic leader in the right
Apr 11, 2013 Gita rated it it was amazing
It has been a while since I have read this book - probably the first of the Autobiographies - if Mahatma Gandhi's "The Stories of my Experiments with truth" is not considered since I never finished the book. Not that the book is boring but I have never managed to finish it since it is a book I own.

I give this book a good rating because I don't think I could ever rate a well written autobiography lower than a 4. (I have a right to change mind) Also this book was a fast read and I remember a sense
Jan 11, 2012 Siby rated it really liked it
Lee Iacocca is credited with raising Chrysler back from the dead after he was fired from Ford. When I started this book, I was hoping to read about something radical and different that helped him work his miracle, but what he did was poach a lot of people from Ford, cut costs at Chrysler, take a loan from the bank and get the US government to underwrite it and negotiated with the worker’s union for better terms. I am sure he did a brilliant job executing this, but if there was something more, th ...more
Aug 10, 2013 Peter rated it liked it
Interesting history of the automobile industry, Iacocca was president of Ford and Chrystler in the 1970s and 1980s. Also good US history re the Chrystler bankruptcy crisis in the 1980s and the economic threat from Japan during that time too.

Overall a decent book, and I was most struck by the arrogance and ego with which Iacocca writes. The guy clearly knows he was a successful businessman, and his pithy short sentences clearly demonstrate that he knows how good he was.

Interesting too that while
Arathi Mohan
Nov 19, 2014 Arathi Mohan rated it liked it
Born to hardworking Italian immigrants in America, Lee Iacocca knows the value of discipline and hard work. He has been brought up to respect the the dignity of labour and to fight for what is right. Known to be a hard and fast talker, Iacocca is the perfect salesman. In his days at Ford, he is the brain behind successes such as the Mark III and Mustang. But a clash of personalities between him and the Chairman Henry Ford II sees him losing his job just weeks ahead of his 54th birthday. Iacocca ...more
May 04, 2011 JD rated it liked it
Shelves: biographies
It's been few years since when I was planning to read this book but was not dong so.Main reason for not ding so was the -ve review of this book by few of my friends. I did heard good review of this book but some how those aren't huge enough for me to read it. One of the major criticism that I heard about this book was that Iacocca had explain his struggle and success very well but he had not told the actual reason of why he was actually fired but after reading this book I can very well say he ha ...more
Lisa Eirene
Mar 02, 2012 Lisa Eirene rated it really liked it
This book was lent to me and it sat on my desk for months because I had no idea who Iacocca was and had no interest in it. I finally gave it a try, without expecting much, and was blown away. The book was compelling and interesting and also really easy to read.

Iacocca was the president of Ford for decades. He goes into detail how he turned the company around and shared his innovative management style. I liked his management style a lot and agreed with everything. He also wrote a lot about how cr
Apr 18, 2008 Stephen rated it liked it
Billy, you may like this book. A friend at work lent it to me.
I found it quite interesting, as I have been in management in a small company. The book is long, and all about the BIG business world. Iacocca was the son of Italian Immigrants. He went to work for Ford Motor Company, and was very successful, and tells how he kept moving up in the company, and became president of Ford. Then he was fired by Ford, and became bitter.
Quote from the book: "As you go through life there are thousands of lit
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Made in Japan: Akio Morita and Sony
  • Direct from Dell
  • Jack: Straight from the Gut
  • Odyssey: Pepsi to Apple--A Journey of Adventure, Ideas, and the Future
  • My Years with General Motors
  • Sam Walton: Made In America
  • The HP Way: How Bill Hewlett And I Built Our Company
  • The Commanders
  • My Life And Work (The Autobiography Of Henry Ford)
  • Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
  • Maverick: The Success Story Behind the World's Most Unusual Workplace
  • Father, Son & Co.: My Life at IBM and Beyond
  • Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround
  • Business Maharajas
  • The Reckoning
  • Shift: Inside Nissan's Historic Revival
  • Trump: The Art of the Deal
  • McDonald's: Behind The Arches

Share This Book

“Get all the education you can then go out and do something - do anything.” 12 likes
“It’s a good thing God doesn’t let you look a year or two into the future, or you might be sorely tempted to shoot yourself. But He’s a charitable Lord: He only lets you see one day at a time. When times get tough, there’s no choice except to take a deep breath, carry on, and do the best you can.” 2 likes
More quotes…