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Design Entrepreneur (Slipcased): Turning Graphic Design Into Goods That Sell
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. t. This is the book that shows how that is accomplished.
Paperback, 240 pages
Published
September 1st 2008
by Rockport Publishers
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This is a beautiful book full of great interviews / case studies of designers who've made the leap into working more for themselves and marketing their own products or ideas. I do wish, however, that the book had more information about how this is done, why designers are doing this, and maybe some lessons learned or best practices for success. You can find a little of this information within the interviews but the author really leaves it up to you to connect the dots and make your own conclusion...more
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Good to see or read that good designers turn to be entrepreneurs of their companies. Lots of interviews and works.
The dream of every graphic designer, I guess... but mine in particular ;-)
Full of profiles of designers who have created self-directed projects, this book is an inspiration to me. This is a perfect compliment to another book I've been reading called Making Ideas Happen by Scott Belsky (Behance Network). Both explore how designers can and should go beyond client-driven work to find niches and solve problems.
Read Heller's book to be inspired by what designers have done and can do, then read Belsky's to learn what it takes to move your great ideas from concep...more
Read Heller's book to be inspired by what designers have done and can do, then read Belsky's to learn what it takes to move your great ideas from concep...more
An enormous source of inspiration for anyone wanting to strike out on their own. Heller interviews dozens of successful "creatives", for lack of a better word, about their various enterprises and the challenges and rewards contained therein. Highly recommended.
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Steven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Ed...more
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