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Daniel Eatock Imprint: Works 1975-2007
Imagine the work of a young designer for whom concept and humor are more important than the glossy aesthetics of mainstream periodicals and design annuals and for whom the message trumps the media, and you begin to get an idea ofthe refreshingly smart and thought-provoking work of Daniel Eatock. Rejecting the widely held opinion that work madewithout a client is "art" and ...more
Hardcover, 224 pages
Published August 4th 2008 by Princeton Architectural Press
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Daniel Eatock's art/work is a thing of whimsy and Zen insight. His self-designed retrospective Imprint will have you laughing out loud. A master wit and visual contextualizer, he's a post-Warholian ninja. His designs and concepts will inspire you. His egotism will annoy you. He gave me a great idea for how to make a bed frame on the cheap. Message to any negative ninnies who are dismissive of Eatock's work: quit your job and do what he does. He likely gets paid more and has more fun while he is ...more
Basically all this content exists on Eatock's website. The book compiles it along with a better narrative for the processes and ideas involved in each project. Eatock's work and thoughts are quite interesting and inspiring, but the book as a whole adds little to the experience of simply browsing his website or listening to some of his lectures and presentations. Those being free, are probably the best option.
One of those books that make graphic design look like a blast. Eatock is highly imaginative and generates ideas like a machine. The photographs are only interesting because of the titles (I love the "friends" photos) which makes you think about the connection between the creative idea and the application of creativity to share the idea with others.