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Driven from Within

4.35  ·  Rating Details ·  1,837 Ratings  ·  69 Reviews
Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing.

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Paperback, 205 pages
Published November 21st 2006 by Atria Books (first published October 24th 2005)
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Sep 23, 2009 Douglas rated it it was amazing
I was curious to learn about what drove Michael Jordan internally to accomplish everything in his career.

The book is very straightforward and chronological. I really liked how they weaved commentary from Michael Jordan, Tinker Hatfield (The designer of the Jordan Shoes) and other people into the book.

Tinker Hatfield did a great job explaining much of what went into each Jordan shoe ranging from events happening in Jordan's life, to changing the material to increase the basketball shoe durabili
Sep 16, 2014 Will rated it really liked it
Driven From Within is an intriguing autobiography by Michael Jordan. This book is meant to give the reader an inside look on Jordan’s life on and off the court. I think anybody could read this book and enjoy it. The title fits appropriately because his sense of motivation and drive to be great came from within himself. He was always silencing the critics, for example people said no major college would take Jordan. He ended up going to North Carolina and won the NCAA championship in 1982. Things ...more
Jun 08, 2008 Yung rated it it was ok
There is no one in sports that I love more than MJ, being a Bulls fan. I still love Michael, but this book was a supreme disappointment. it is an all too detailed history of the design and sales success of his shoes and newer clothing line, and also includes Michael's passages about being determined and "driven". If you really want to learn about MJ, I would suggest Playing for Keeps by David Halberstam or The Golden Boys by Cameron Stauth, which profiles the members of the 1992 Olympic Dream Te ...more
Morris Bankston
Dec 30, 2012 Morris Bankston rated it really liked it
Good Bulls stories and insights overall. The book is a little redundant towards the end and the details about gym shoe designs become overkill at a certain point. But what makes this book still a good read is the insight from MJs mom provides about MJ. You gain a tremendous amount of respect for Michael Jordan's parents reading this book.
Apr 09, 2013 Kelvin added it
The book that I read was Driven from Within by Michael Jordan a great book for all basketball player and basketball fans. I started reading this book 2 years ago when my sister bought it from a library in Virginia. When my sister stopped reading it, she put it away and I decided to read it. I was interested in this book because I thought that Michael Jordan was the best basketball player of all time, and he still is. I’m interest in his shoes and in his life that he made before him finished his ...more
Jordan C.
Jan 18, 2014 Jordan C. rated it it was amazing
Driven from Within is an autobiography written by one on the greatest basketball players of all time, Michael Jordan. This well written autobiography expresses the life Michael Jordan who drove himself to become the greatest player that he could be after getting cut from his high school basketball team as a sophomore in high school.From there on out he looked to destroy any competition or challenge that stepped in front of Michael.Whether it was business within his own brand, or whether it was ...more
Golden Strickland
Jun 05, 2013 Golden Strickland rated it it was amazing
I gravitated to this book because of my love for basketball and the standard of excellence that Michael Jordan played up to. MJ has always been someone I looked up to, so this book was a must read for especially being an Auto-biography. This book details Micheal Jordan Basketball career from the beginning and the struggles he had to go through to become the best player to ever touch the hardwood. MJ wasn't always the player we know and love, he had to start from the bottom and work incredibly ha ...more
May 11, 2010 Ice rated it liked it
This review has been hidden because it contains spoilers. To view it, click here.
Mr. Z
"Our culture needs to see examples. You can hear about how somebody played, or read about the best way to achieve success, but people need to see examples. Until they see, they won't do."

MJ was one of the greatest basketball players to play the game, and his trademark Air Jordans have made him one of the richest athletes to play any sport. From reading this book, you get the impression that none of his success has to do with lucky breaks. He sets goals that get bigger and bigger with each succes
Jan 07, 2010 Ramiro rated it really liked it
i thought the way this book was put together was exceptional. every page had artwork on it, a few pages were nothing but art, multiple fold outs, differnt fonts throughout, and perspectives from a multitude of people that were (and still are) very close to MJ.

i've never been a fan of MJ (i know hard to believe). i've always been a die hard Laker fan, and could never find myself a fan of anyone (MJ included) that beat the lakers. after reading this book, i do have a new found respect for the man,
Judah Oechsle
Aug 05, 2016 Judah Oechsle rated it it was amazing
After reading this book 4 times, I can safely say that it is my favorite book of all time. Michael Jordan is the greatest to ever play the game, and his story is great. He put in so much work, had amazing confidence, and is an inspiration to all who enjoy basketball. I loved that it not only talked about the come-up of Michael as a player, but also Michael as a brand. The Jordan Brand is huge and his shoes have become iconic. The book gave an inside look at each of the signature shoes along with ...more
Dec 10, 2013 Montel rated it really liked it
“Driven From Within” By Michael Jordan tell you about his life as a professional basketball player. It also goes into detail of how bad he wanted to be successful and how much he had to endure to reach his goals. In my opinion this was an extremely inspiring book, that draws the readers attention. I liked how most of the book had been written by either his family or his co workers at Brand Jordan. It goes to show you how much respect Michael had earned throughout his career that other would als ...more
May 17, 2014 Michael rated it liked it
I want to give this book 4 stars. But I cant.
It isnt so much a book as it is a fashion statement. Which is cool if you're into fashion.
It isnt a biography.
This book is a highlight and testament to the 'Brand Jordan' design and culture. Everything from its creation and maintenance, the high standards or commitment to excellence are explained and featured.
It is pretty cool, but the best bits are the interviews with those who are closest to him.
Its hard to follow as its not really chronological
This was a great book, especially if your a fan of Michael Jordan it doesn't only tell you about his life and what he went through but it also motivates readers to want to be able to do more with their selves it also make them thing of things on other levels. This book teaches me not to dream because dreams will only slow me down by making my mind think that i'm going to accomplish a goal and instead of dreaming just do it. This book is however full of pictures of mj's greatest achievements.By t ...more
Anthony Harris
Sep 09, 2016 Anthony Harris rated it it was amazing
I thought it was a good book. I really enjoyed it.This was an inspiring book to read if you play sports or have a passion for it. Because Michael Jordan is an inspirational human being. He changed the game a lot basketball, clothing, acting, etc..."It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the b ...more
Nate Carlson
Apr 27, 2012 Nate Carlson rated it it was amazing
Driven from with in By micheal Jordan guides you through his life and his amazing NBA carrer. His dedication to basketball and his desire to be great prove that with hard work you can acheive anything. I thought this was a very inspiring book. I loved how some of the parts of the book where written by family member or co workers at Brand Jordan. It showed you how much recpect they had for Micheal and all that he had acccomplished. In my opinion Micheal Jordans life exemplifies the american dream ...more
Oct 25, 2014 J rated it it was amazing
Found this book at library book sale. Wasn't sure about it.

Turned out to be a real gem. Not a regular biography about Jordan. It was a story about the Jordan Brand. I like the artwork, the insightful photographs, and the font. Font brought it to life for me. Large and small. Varied. Like the different people that brought the Jordan Brand story. It wasn't one person narrating the birth and development of the Jordan Brand. It was different people collaborating what it was and what it could be. Th
Jun 20, 2008 David rated it it was amazing
This is an amazingly well laid out book in terms of graphic design. The story of MJ would be fascinating to anyone. So even non-basketball fans or even non-sports fans can read this. It is the normal triumph over adversity book.

This is a great book to read at those points in your life when you think that it can't get any worse. You will be left with a feeling of "If he can do it so can I". The book brings back MJ to the mortal realm just enough that you feel you can do it to. However, by the en
Rocky Schulz
Sep 15, 2016 Rocky Schulz rated it it was amazing  ·  review of another edition
While most of us tuck our tails and hide when life gets hard, Jordan is more resilient, more committed, more confident, and attacks his goals with tenacity. Michael Jordan is not successful because he is nicer than others and he is not successful because of the false humility that most of us have. His success comes from focus. He never lets the opinions of others distract him. In fact those opinions just motivate him so he can prove you wrong.
Aug 02, 2012 Jeremy rated it really liked it
Shelves: biography, basketball
Beautiful volume with relevant artwork woven in to the story. It's obviously not an unbiased view, but the book does give a glimpse into Michael Jordan. Many things are admirable, especially his work ethic and discipline. Other things are interesting, like his ability to compartmentalize and his meticulous attention to detail. Some things are curious, since it feels like Michael didn't have to apologize to others as much as others had to apologize to Michael. Overall, enjoyable for a basketball ...more
May 31, 2012 Dashad rated it it was amazing
This man has accomplished so much through his years of playing basketball and has set goals he knew would take hard work sweat and tears to complete. Jordan knew with size as a kid he had to out work everything he went up against to have a chance of being the best on and off the court and he did it by having a mind set that he was going to become the best basketball player in the world. Jordan has left the game but hasn't gone far from the game he has a brand shoe out and is the GM of the Charlo ...more
Aug 20, 2011 Bill rated it it was ok
Shelves: basketball
I was expecting not to like this book much, and the first few pages confirmed it -- Jordan has a thinly veiled confident arrogance that made him the G.O.A.T. as a player, but makes him insufferable to read! He's a fascinating subject for good writers, but he hasn't much of a telent for autobiography. But the concept of the book turned out to be interesting (parallel accounts of Jordan's life/career and the design of each of the Jordan shoes), and the input from all his associates was a good feat ...more
May 11, 2009 Jonathan rated it it was amazing
Being a big NBA fan, reading this book about Michael Jordan's philosophies and values was a must. I wanted to read something related to sports and came across this book about Jordan. I already know that Michael Jordan is considered to be among the best players of all time. What I did not know was how Jordan came to be, what motivated him, where his values were, etc. This book was short but made of numerous quotes by Jordan himeself.
I would recommend this book to anyone who is a sports fan bec
Jun 21, 2008 Deante rated it it was amazing  ·  review of another edition
Recommends it for: Anyone who wants to better themselves.
Michael Jordan is an icon in every sense of the word. This book explains how his mentality to be "aspirational" and "uncompromised" has transitioned him from underachieving ninth grader to the greatest player in the history of basketball. Jordan's story is magnified even more when one considers that he applies the same tireless work ethic and commitment to his every endeavor. Above all, this exemplifies the very essence of Jordan.
Jun 18, 2012 Lola rated it it was amazing
I have always been a fan of Michael, not only because of his impeccable reputation but because of my fascination with his work ethic. I thought this book would give me a little insight, and it did just that and much more! So inspirational; I wanted to soak in every word. I sat down and devoured the whole book in one sitting. Would recommend to anyone since his drive can be incorporated into any aspect of life.
Aug 05, 2016 Jwonnacott rated it liked it
Shelves: sports
I thought this book was going to be more an autobiography by Jordan. Instead it is basically a coffee table book with anecdotes from both Jordan and people close to him. Jordan has his unsurprising comments throughout complaining about what players are like now and how they feel entitled, are given too much too soon, and care about their image more than playing. I found that somewhat ironic since this book is basically all about the "Jordan Brand."
Apr 09, 2015 David rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Tyler Buche
Feb 22, 2016 Tyler Buche rated it it was amazing
The main reason that I read this book was because one of my friends read it before me and was telling me about it and I really like Jordan so I thought it would be a book that I really would like. I did really like it because it talked about the shoe endorsement that he got from Nike and also talked about the decisions that he made to pick Nike. It was cool to read about how he was considering adidas not Nike offered him more money so he went with Nike instead.
Nic Barnshaw
Jul 15, 2015 Nic Barnshaw rated it it was ok
It's really interesting learning about MJ's internal philosophies, since he is arguably one of the greatest athletes in human history, aswell as a successful businessman. But the book didn't quite meet my expectations. The gold gems of MJ wisdom, though they ARE there, are few and far between. The book spends too much time going on about Jordan's shoe design stories and brand values, and can at times feel more like an advertisement rather than anything someone can deeply learn from.
Jul 23, 2008 Andrew rated it it was amazing
WOW!!! This is a eye opener in being forced to compare yourself to one of the most driven and focused persons ever. Sure he as a awesome athelet but it's what made him become and stay the greatest not just in sports but EVERYTHING that blows you away when reading this. I took a long look at myelf after reading this because the message just went that deep. Actions are powerful and important in raching your goals, so always act accordingly.
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Librarian Note: There is more than one author in the Goodreads' database with this name. See this thread for more information.

Michael Jeffrey Jordan is a retired American professional basketball player and active businessman. His biography on the National Basketball Association (NBA) website states, "By acclamation, Michael Jordan is the greatest basketball player of all time." Jordan was one of
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“If I had been playing for money I would have complained a long time ago that I was underpaid.” 6 likes
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