The Choice
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The Choice

4.2 of 5 stars 4.20  ·  rating details  ·  148 ratings  ·  15 reviews
TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius.
He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating--a sl...more
Paperback, 173 pages
Published October 1st 2008 by North River Press (first published January 1st 2008)
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Ash Moran
I'm torn between whether this is the best book I've ever read, or the second. It's in contention with The Goal, also by Eli Goldratt.

The Goal introduces the concept of the Theory of Constraints by starting in a factory and identifying a manufacturing bottleneck. Towards the end, it talks about the idea that the thing constraining a business may not be physical, but mental - an idea or policy. The Goal's key idea is a process of ongoing improvement, targeted at whatever the current constraint is....more
Kanti Brahma
The Choice starts with more generic issues that people face in their lives- how to leave a meaningful life? Whether or not to leave an easy life? How do people behave and what's the rationale for their behavior? But it goes to the frontiers of operation management in retail business.

Goldaratt (he needs to introduction)draws a parallel with apparel retail business and human behavior. The entire book is in the form of a conversation between a father and his daughter. The case-lets discussed in th...more
Tilak
Eli Goldratt really challenged some of my long held assumptions with some of his ground breaking insights. The book is essentially about having a full life and the ways to go about achieving that and the barriers one needs to overcome and watch out for. Here he lays out his methodology of thinking, his fundamental system of beliefs.

I first heard of Goldratt when I was at Bschool at Somaiya in Mumbai. Some of my classmates who were specializing in Logistics and Supply Chain Management, swore by h...more
Emilis Kuke
This is the fourth book I read by Eliyahu Goldratt and I think Eliyahu is more than genius in business, but also, he is a genius in books writing, especially in business romance. The book is quite short, just about 220 pages including anexes and easy to read for regular persons, so to understand TOC principles you shouldn't be business guru. All the ideas presented in book is quite clear with explanations and shot case studies. In the end of book additionally author added his daughter's explanat...more
Rick Yvanovich
A very different style in this book from what I was expecting. I did enjoy all the case studies but wanted more of them!
Alexander Mikhalev
Absolutely amazing book, must read for every scientist in business
Nima
All the goldratt's books are practical. you can read the book and immediately apply what you learned. Main message of this book is how to think clearly like a true scientist. scientific thinking is not just for biology or social science or... It's for everyday thinking, for solving any problem
Jack Vinson
Second reading after being much more involved in Theory of Constraints projects.
Here's my blog entry. http://blog.jackvinson.com/archives/2...
Carlos
Muchas críticas dicen que es un libro muy bueno, pero a mi no me terminaron de parecer muy "reveladores" o muy interesantes siquiera los pocos conceptos básicos que se discuten.
Don
Apr 03, 2012 Don added it
A masterpiece. Highly recommended. It has changed my thinking pattern and have significantly improved my perspective towards business problems.
Shwetika
In about just 25 pages this book changed the whole concept of retailing .....Awesome book
Arvind
Speechless.
If u r planning to read Goldratt, i suggest reading Choice,Goal,Goal 2 in that order.
Michael
In time , The Choice will go down as Eli's greatest book. The logic of leading a full life.
Ricardo Andorinho
Another great book from one of the best critical thinkers in organizational development.
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Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

He obtained his Bachelor of Science degree from Tel Aviv...more
More about Eliyahu M. Goldratt...
The Goal: A Process of Ongoing Improvement Critical Chain It's Not Luck Theory of Constraints Necessary But Not Sufficient: A Theory Of Constraints Business Novel

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