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The IBM Way: Insights Into the World's Most Successful Marketing Organization

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3.35  ·  Rating Details ·  37 Ratings  ·  3 Reviews
Hardcover, 235 pages
Published January 1st 1986 by HarperCollins Publishers
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Saurabh Deshmukh
Dec 01, 2011 Saurabh Deshmukh rated it really liked it
Shelves: business
nice one...

wat i liked particularly was the simplicity ...

a light weight success story i must say..
Subhadip
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Jan 17, 2010
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Peter E.
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Ram
Aug 22, 2008 Ram rated it it was ok  ·  review of another edition
Shelves: management
I read this book many years ago and as a management book it is average
RustyJ
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