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Effective Crisis Communication: Moving from Crisis to Opportunity
Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
Hardcover, 197 pages
Published August 18th 2006 by Sage Publications (CA)
(first published 2006)
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Three years have elapsed since the first edition of Effective Crisis Communications (Ulmer, Sellnow, Seeger, 2007), and while the fundamental nature of crisis remains the same, the population at which the text is targeted has experienced dramatic events on a global scale, as well as the diffusion of broad reaching communication technologies whose application and utility is still being explored. The second edition of the book, published by SAGE Press, is a generally valid effort to maximize relev ...more
While the first edition was well-written and clear, in the second edition the authors did a large amount of expansion and updating that made the theory and practical application much more effective. Unlike most crisis, strategic, or public relations literature, the authors push for open and honest communication before, during, and after a crisis (rather than focusing on image and reputation). The argument they present, which has been supported by research, is that when an organization makes stak ...more
This book was very enlightening towards crises. They included examples that are relevant and included both positive and negative responses. A good read, very interesting, and powerful, I recommend this book for those interested in crisis communication.