The Ego Boom: Why the World Really Does Revolve Around You
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The Ego Boom: Why the World Really Does Revolve Around You

3.79 of 5 stars 3.79  ·  rating details  ·  24 ratings  ·  8 reviews
If individuality—by which we mean one's inherent right to self-expression, self-actualization and self-fulfillment—is the highest ideal of a free society, then we North Americans are living in a Golden Age. The inclination to do it your way is an idea that permeates our art and literature; it underpins all the seminal philosophies upon which our democratic society is premi...more
Hardcover, 240 pages
Published March 9th 2009 by Key Porter Books
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Jill
I hovered between 3 and 4 stars...but I'll be generous, for the social good (something atypical of my generation, apparently), because although it's not perfect, everyone should read this book. Despite repetition ad infinitum of the message, it's a pretty important message: individualism is not the be-all and end-all of philosophy, or spirituality, or life itself -- and, problematically, it's become just that. Maich & George do a solid job of breaking down various aspects of modern society (...more
Jane
Has anyone else noticed that we're suddenly surrounded by narcissists? People with narcissistic personality disorder exhibit an exaggerated sense of self-importance and "uniqueness," an unreasonable sense of entitlement, a preoccupation with fantasies of unlimited success and power, and a tendency to exploit others, a shortage of empathy, and an excessive need for admiration. Narcissists expect special treatment, although they don't feel the need to extend the favour to anyone else.

In that cont...more
Vince
The Ego Boom is a fairly quick read and I found it got better the further I got into it. The authors' premise is that main-stream marketing moved from aspirational (you wish you were this cool) to affirmational (you ARE this cool) messaging over the last decade or so. They label this new method the "You Sell" as in "You are special. You deserve this."

The authors then describe the impacts of the You Sell across a range of social and commercial behaviors (from condominium marketing to religion an...more
Michael Tildsley
It probably says something that I found this book at the Dollar Tree. The book's message and insight is very pertinent to today's society. Unlike what the title might suggest, this book condemns the boom of the "You Sell" and the personal ego as what started off as a marketing ploy and has spread to nearly every facet of society, from education, to politics, to religion. There is no question about whether or not this book is informative. On that front, I'd give this book and its authors' researc...more
Theresa
It's all about ME! ME! ME!
I've read other books on the topic of the me-oriented society but this book includes some angles I haven't see like the marketing of condos. The inclusion of a lot of Canadian aspects was a nice change from all the American literature.
Narcissism is running rampant and the impact is being felt politically, spiritually and, of course, consumerally - if that's even a word. Sadly, those who should read it are the least likely to.
HD
This one is so overdue! I chuckled a lot reading the first three chapters. Lots of condemnation of the prevailing self-obsessed culture and the technology that nurtures it. Haven't read enough to know if the book presents a balanced view.
Update: This was okay. Kind of repetitive. Maybe it should have been a long essay or article rather than a book.
Robyn
I love the Canadian perspective in the book. The "me-centred" marketing and You Sell concepts aren't new to me but I really appreciate how they're explained here. Although overall the book is a bit depressing I still find it's a realistic and intriguing image of where we're at in our society. It also makes me want to sell my condo.
Jenny
Interesting. A bit long for my tastes, but you certainly notice the You Sell everywhere after reading it.
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Steve Maich is a senior editor and national business columnist for Maclean's magazine. Before that he was a columnist and feature writer for the National Post. He has covered media and technology for Bloomberg News and was a political writer for the Halifax Chronicle-Herald . He has won several journalism awards for feature writing and investigative reporting, including the 2005 National Magazine...more
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