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Enough.: True Measures of Money, Business, and Life

3.64  ·  Rating Details ·  722 Ratings  ·  111 Reviews
John Bogle puts our obsession with financial success in perspective Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsess ...more
Hardcover, 276 pages
Published October 1st 2008 by John Wiley & Sons
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Apr 06, 2012 Trevor rated it it was ok
Shelves: economics, biography
Has there ever been a book with a more apt title? Honestly, I couldn't count the number of times during listening to this audiobook when I thought to myself, ENOUGH, PLEASE GOD ENOUGH!

In the end I listened to the whole damn thing, but mostly out of the perverse curiosity that wonders if it is possible for this guy to bring in homily after homily and self-aggrandisement after self-aggrandisement and sustain it for an entire book. Naturally, he had no trouble. Where this book is particularly inter
May 07, 2009 Scott rated it it was ok
Shelves: 2000s, money
I like Jack Bogle ... and so does Jack Bogle. He's read widely and culled a lot of good ideas -- no-load index funds, fiscal responsibility, frugality, liberality -- and he's made them his own. After reading Enough. you may be left with the impression that Bogle invented not only the mutual fund business, but also the alphabet, the Enlightenment, and chicken soup. In other words, Bogle takes a lot of credit for others' ideas: he's sort of the Al Gore of the financial world.

Still, I like the guy
Russell Baruffi
Jun 17, 2012 Russell Baruffi rated it it was ok
The name of John Bogle's most recent book, Enough. True Measures of Money, Business and Life, seems to promise a treatise on our society's failure to measure true value. But Bogle’s shortest book reads more like the meandering thoughts of a accomplished, earnest and wise old man than it does a clear and directed essay. In a roundabout way, Enough concludes that the values that underpin market capitalism have eroded, resulting in a grim prognosis for our financial system.

What must be foremost ap
Aug 16, 2012 Dogdaysinaz rated it really liked it
Shelves: own, heard
I thought it was pretty good. I am a Bogle fan, so I may be biased. The main complaint I have is that he really focused on what the financial advisors do "wrong" and how advisors don't define "enough" but he really didn't place any of the blame on investors, at least not in this book. If investors understood "enough," they wouldn't have been so greedy in every bubble in history. Anyway, I thought the audiobook was good enough that I got my own hard copy of the book.
Jun 15, 2011 Howard rated it it was ok  ·  review of another edition
I read this book on recommendation from Matt Heusser's blog, Creative Chaos (you can read his review here). I like what Bogle has to say in the opening about having 'enough.' Too often we think about what we could do with a little more, rather than thinking about what we can do better with what we have. On that point I agree. I hoped that he would go on to describe a method of growing a business that is sustainable, where success is measured by providing a stable work place; not by how the busin ...more
Dec 09, 2008 Karen rated it it was ok
The best part about this book is the story that inspired the title. At a party, Kurt Vonnegut tells Joseph Heller that their host (a hedge fund manager) had made more money in a day than Heller made from his book, Catch-22. Heller says, "Yes, but I have something he will never have . . . enough." That interaction is a little revelation in itself. But it's also a fabulous premise for a book. Just not this book. I expected the book to be for a general audience and to go into more depth about what ...more
Jeffrey Dunster
Mar 08, 2010 Jeffrey Dunster rated it really liked it
Enough starts with the very premise I came upon several years ago while studying business; there is a point where individuals (and companies) have enough, enough market share, enough savings, enough resources, enough house, enough comfort, etc.

p. 22 "...our entire society...reflect[s:] some of the absurdities and inequities that we've come to accept and take for granted."
"In our financial system, we focus our expectations on the returns that the financial markets may deliver, ignoring the exorbi
Sam Dye
Dec 31, 2011 Sam Dye rated it it was amazing
More than a remarkable book. How to invest, run a company and run your life. The Forward by William Jefferson Clinton and Prologue by Tom Peters are excellent. Then Bogle presents an "Author's Note" written in April 2010 where he deals with the causes of the 2007 collapse what to do about it and sets the stage defining the ethical crisis. In the Introduction he summarizes his life which he returns to in the Afterword. Then the Money section titles Too Much Cost, Not Enough Value; Too Much ...more
May 29, 2013 Jean rated it really liked it
Shelves: non-fiction
I love John Bogle. I love his wisdom, his simplicity. I love his balance between pride and humility. I look to him for the foundations of financial advice, which is nice because his advice is generally to keep things pretty simple.

This is the only Bogle book I've read in its entirety. It doesn't give financial advice, though the pillars of his approach are here, in a roundabout way.

Bogle dives first into autobiography, which was compelling. He then spends the rest of the first half of the book
Feb 01, 2009 Lori rated it liked it
Shelves: 2009
This is the first book I've ever read that has business and investing as its theme. I learned a great deal. What I particularly liked was Bogle's no-nonsense ideas about sound investment practices, and his clear explanations about why (and how) the US financial world has gone amok... and what might be done about it.

The latter, and more philosophical, parts of the book become repetitive. And, though I heartily agree with his belief that we need more character and integrity in business, finance, a
May 07, 2010 Matthew rated it it was amazing
Shelves: owned
More people need this level of insight on the world around them. Here's a financier who isn't greedy and self-interested. Chalk that up as a significant accomplishment and then realize that he has built a fantastic company on some very principled organizational, moral, financial, and personal beliefs. This book reads like something from a bygone era, which in some sense it is. My hat is off to you, Sir.
Mar 03, 2009 Anthony rated it it was amazing
Great read. Jack Bogle never fails to communicate a broader vision of life while talking finance. This is no exception. The idea of an entire industry/profession as contributing no additive value and being basically parasitic is timely considering current circumstances. Enough is a call to simplicity and modesty on the one hand and an invitation to live a life of service to a grand vision on the other. Highly recommended.
Dec 18, 2010 David rated it liked it  ·  review of another edition
Even though I only gave this 3 stars I do recommend it. The author gets preachy at times, pats himself on the back a little too much, but his message is important. Just the intro story about how he came up with the title for the book is worth at least picking up the book.
Tim Troxel
Nov 10, 2016 Tim Troxel rated it it was amazing
While this book might be considered a tad on the dry side, it is filled with depth and character. In a time where so much information is available, often wisdom is lacking. John C Bogle brings a good mix of finance, leadership, and business to culminate in going beyond simple information or even advice. While so much in our information age is skin deep, this book is not.

Other reviews have said this feels like it is from a different era, and that is probably true. It comes from the perspective o
Jun 18, 2012 Gloria rated it liked it
Can't remember how this book got onto my to-read list…

Overall a decent enough book; insightful in terms of clarifying many things such as "business versus finance" [which could be viewed as making versus counting, in some ways), and his approach toward investment and reasonings behind the development of the Vanguard Index fund.

The later two-thirds are more general about business and life, and at times could rub a reader the wrong way (perhaps preachy, perhaps at some point a reader might think "
Tadas Talaikis
Sep 16, 2016 Tadas Talaikis rated it liked it
John C. Bogle is the creator of the first index mutual fund.

This book is on various crony capitalism issues. Everyone want to get rich quick, so why bother about old values of value creation/ long term investing. Somewhat like this nonsense*:

* As if stock price means value. It's like believing GDP is the measure of wellbeing, happiness or real progress.

A bit long for me, because I've already read a lot on the subject.
Apr 29, 2014 Mano rated it liked it
Shelves: philosophy
John C. Bogle is one of the greats of American finance. He is the founder of the Vanguard Group, the American investment company that pioneered index funds for the individual investor. The first part of the book is an unforgiving excoriation of fashionable investing that ill-serves investors by chasing yesterday’s trends, supporting sky-high valuations, and obscuring via complex maths and bombastic jargon what amounts to gambling with other people’s money. Bogle is a steadfast promoter of sound ...more
Jan 19, 2009 Carmen rated it really liked it
Bogle, with an elegant simplicity, cogently explains why the current financial crisis is far more than "a bunch of people who didn't really qualify got a bunch of bad mortgages." The prevailing news stories seem to cast the pickle we're all in on the backs of the working poor and those trying to move into home ownership for the first time, ever.

Bogle explains how we have transitioned from an agricultural economy to an industrial to a service to finally, a finance economy. About a quarter of our
Jan 05, 2010 Mike rated it really liked it
Very enjoyable investing book for once. What is enough? Answering that in a personal and financial sense helps us lead directed, meaningful lives. It also talks about a human obsession with quantifying... even the things that cannot be quantified. Once again, Bogle talks not about beating the market but getting your fair share through index funds. I like that idea considering where beating the market can land you and your country.

My two favorite passages:
At a party given by a billionaire on Shel
Aug 29, 2012 Toby rated it really liked it
I'm not sure exactly what I should call this book. Is it finance? Is it motivational? Is it biography? I can't really say. But it is an interesting read when viewed from any of those perspectives. Of course, John Bogle is a fascinating guy and has rocked the world of finance over his lifetime, so he is eminently qualified to give us some words of advice on finance. [return][return]In this book, Bogle spends about 2/3 of the time working his way through 'what is wrong in finance.' Informative and ...more
Cynthia Hofer
Nov 02, 2014 Cynthia Hofer rated it liked it
In my world, this is the financial industry equivalent of Martin Luther’s “Eine Minute bitte, this isn’t right”. My paraphrasing of Luther’s 95 Theses. Yes, many others have written on the subject but this really struck a chord with me. I agree with one reviewer that John C. Bogle can be slightly self-aggrandizing at times. But I didn’t mind as he is in position of power and speaking out against the very institution he serves, that serves him, and that he helped build. I feel other reviewers are ...more
Angus Mcfarlane
May 13, 2012 Angus Mcfarlane rated it really liked it
Shelves: business
This is an interesting combination of business advice, social commentary and business ethics. Written by a mutual fund manager of 60 years experience at the time of the recent financial crisis, Bogle is well qualified to speak on the problems in the financial system. He takes aim at the fact that many companies and individuals in the financial 'services' sector skim off profits for themselves and pay little heed to those who they earn their money from, or who they should be earning it for. On ...more
Dec 26, 2010 Ilya rated it liked it  ·  review of another edition
81-year-old John Bogle is the founder of The Vanguard Group of mutual funds. He thinks that after all these years and a heart transplant (I wonder whether he waited in line behind ordinary citizens) he has acquired enough wisdom to share with the rest of us. Bogle thinks that American capitalism is on the wrong track because of the obsession with short-term profits and neglect of long-term investment, and that the financial industry mostly serves itself instead of the investor and the business ...more
May 18, 2013 JP rated it liked it
What is most inspiring about this book is John Bogle's personal example. He has lived the life he espouses, and continues to do so. Through a variety of personal anecdotes and observations about modern times, he explains why we need to return to the basic values of character and thrift. He applies this message to investing, but the book is more social commentary than financial advice. What he does say about investing is exemplified in the approach Vanguard uses. Having studied the economics of ...more
Nov 14, 2012 John rated it liked it
I picked up this text with some knowledge of the author’s role in pioneering the no-load, indexed mutual fund. In this age of financial scandal, it was refreshing to read about the sound principles for life and work that undergird his investment philosophy. Bogle shares nuggets of hard-earned wisdom, reminding us that in many places there is too much short-term speculation and not enough long-term investment, too much focus on the trappings of success and not enough on character. He says that we ...more
Feb 19, 2009 E rated it it was amazing
An inspiring reflection on money and more

This inspiring work by John C. Bogle, one of the great financial innovators in American history, sounds like an echo of the distant past. Indeed, he calls for a return to 18th century values, and uses such words as “virtue” and “character” to describe his vision of how the financial system should be constituted. Many of the themes Bogle strikes will be familiar to readers acquainted with his other works. However, with the American financial system in cris
Dec 28, 2014 Daniel rated it it was amazing
I read this book a long time ago and it still resonates. The learnings of a man who's spent his life "in money". John C. Bogle was a part of the investment system but, according to the book, always tried to bring his sense of humanity and the responsibility toward society into work. In this book he talks about the system that's gone massively wrong (we've all seen the crises and collapses and bailouts and returns to the same old). And he says it's enough.

It's not about making more money, it's no
May 05, 2013 Jon rated it it was amazing
I will never grow weary of reading books by John C. Bogle, founder of the Vanguard Group.

While the book does veer way of course from its title and only sporadically touches on the concept of when do you have enough? it makes up of for it by Bogle's wisdom on a range of topics, from finance, business practices to entrepreneurship.

As usual he commands the classical writings of yore to support his arguments and to show that business, work, values and ethics have changed very little in the course of
Le Lien
Dec 19, 2011 Le Lien rated it it was amazing
It seemed slow going at the first portion of the book. However, I was pleasantly surprised how the booked tied the end to the beginning. It became apparent to me why the author laid out the book this way.

I really like the quote mentioned in the book:
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelic
Richard D'ambrosio
Jan 10, 2013 Richard D'ambrosio rated it it was ok
I was very interested in the chapter where Bogle looks at his industry and disects it at a 30,000-foot level. It was interesting to hear an insider speak about one of the most important aspects of the business world, how we save for retirement. If this guy thinks it is this broken, we are in trouble.

His section about what is "enough" left me pretty bored. Some old bromides. Some new ones. But no new ways to look at the concept of what people need to be happy. I was a little disappointed with tha
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John Clifton "Jack" Bogle (born May 8, 1929) is the founder and retired CEO of The Vanguard Group. He is known for his 1999 book Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor, which became a bestseller and is considered a classic.
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“As I have earlier noted, the most important things in life and in business can’t be measured. The trite bromide 'If you can measure it, you can manage it' has been a hindrance in the building a great real-world organization, just as it has been a hindrance in evaluating the real-world economy. It is character, not numbers, that make the world go ‘round. How can we possibly measure the qualities of human existence that give our lives and careers meaning? How about grace, kindness, and integrity? What value do we put on passion, devotion, and trust? How much do cheerfulness, the lilt of a human voice, and a touch of pride add to our lives? Tell me, please, if you can, how to value friendship, cooperation, dedication, and spirit. Categorically, the firm that ignores the intangible qualities that the human beings who are our colleagues bring to their careers will never build a great workforce or a great organization.” 7 likes
“On balance, the financial system subracts value from society” 4 likes
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