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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
by Jack Trout
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing s ...more
Hardcover, 120 pages
Published November 11th 2002 by John Wiley & Sons
(first published November 1st 2002)
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