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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

3.84  ·  Rating Details  ·  25 Ratings  ·  2 Reviews
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing s ...more
Hardcover, 120 pages
Published November 11th 2002 by John Wiley & Sons (first published November 1st 2002)
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Şenol
Jul 12, 2010 Şenol rated it it was amazing
Süper bir kitap, okunması gerekn bir kitap. Şayet pazarlamanın temel ilkelerini öğrenmek niyetiniz varsa tam aradığınız kitap...
Hiroshi Tsukamoto
さくっと読めるマーケティング本。マーケティングを体系的に理解した人が、新しいエッセンスを求めて読む分にはいいかもしれない。
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