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The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art
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The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art

it was amazing 5.0  ·  Rating Details ·  1 Rating  ·  0 Reviews
In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts--signaling, signposting, and stretching--the book develops the first systematic methodology for assessing the meaning ...more
Hardcover, 256 pages
Published 2008 by Princeton University Press
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Christine
Jul 19, 2010 Christine rated it liked it
Here's a major dent in the idea of an artistic genius, unencumbered by the whims of his time, creating masterpieces for their own sake.

One surprising thing I learned from this book is how little art and architecture contributed to the total money spent by the aristocracy. More ephemeral stuff like feasts, festivals and monies given to the church made up a much bigger piece of the pie.

There's also a great chapter about a young aristocrat turning a battle in which his troops were routed by the F
...more
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Mar 23, 2011 M rated it liked it
for a project
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