false http://photo.goodreads.com/books/1175068335m/475876.jpg 475876 2 If you like to keep on top of what's going on in the world but find it difficult to get through more than a section or two of the Sunday <I>New York Times</I>, take heart. Were you to actually plow through the whole thing, even just once, you'd be taking in more factual information than was gathered in all the written material available to a reader in the 15th century. And that's just a Sunday paper; what about all the e-mail, voice mail, meetings, Web pages (2 billion or so of them), and publications (more than 60,000 new books and 18,000 magazines published annually in the U.S. alone) vying for your attention? According to Thomas H. Davenport and John C. Beck, we live in an age of information overload, where attention has become the most valuable business currency. Welcome to <I>The Attention Economy</I>. <p> If yesterday was the age of information, today is the age of trying to attract or employ people's attention. Indeed, leaders and managers in the business world face this two-fold problem daily, constantly seeking the attention of their customers and employees while managing their own limited supply. Declaring that "understanding and managing attention is now the single most important determinant of business success," the authors examine what attention is, how it can be measured, how it's being technologically constructed and protected, and where and how attention is being most effectively exploited. <p>Predictably, nowhere are these economics more important than in the realm of e-commerce. In the chapter entitled "Eyeballs and Cyber Malls," the authors discuss the strategies needed to gain and maintain attention "stickiness." The book contains numerous suggestions on how leaders can manage their own attention and that of their employees more effectively (and how to avoid and treat info-stress), but always with an eye on the ultimate goal: affecting the type and amount of attention your customers give you. Already, more money is often spent on attracting attention to a product than spent on the product itself (we're reminded of <I> The Blair Witch Project</I>, which cost a mere $350,000 to make and $11 million to market). And as our information environment gets increasingly saturated, holding a person's attention becomes an ever more difficult proposition; as the authors suggest, actually paying for someone to receive your information is a realistic prospect in the not-too-distant future. Indeed, the book's final chapter is devoted to what the authors predict will affect attention in the future, and how attention can and will be acquired, monitored, and distributed. <p> <I>The Attention Economy</I> is peppered with anecdotal pull-outs and "overheard" comments; though intriguing in as random factoids and zippy, little quotes, this sideline information doesn't always tie in with the authors' points and often seems distracting. The book is well written, though, and the authors, both of whom work at the Accenture Institute for Strategic Change, take an informed and well-balanced look at what is perhaps our society's most priceless, ephemeral commodity. --<I>S. Ketchum</I> 464118 2001 The Attention Economy: Understanding the New Currency of Business total:7|5:2|4:3|2:1|1:1| 7 25 20 2 1 0 false false Sat Dec 01 00:00:00 -0800 2007 Mon Aug 20 00:58:27 -0700 2007 Mon Dec 03 06:27:30 -0800 2007 www.attentiontrust.org for an example.

This does have a...more...]]> 4 0 false false Sat Aug 22 00:00:00 -0700 2009 Tue Aug 11 14:30:27 -0700 2009 Sat Aug 22 15:47:55 -0700 2009 0 0 false false Mon Jul 13 13:09:10 -0700 2009 Mon Jul 13 13:09:10 -0700 2009 0 0 false false Tue Mar 24 03:17:49 -0700 2009 Tue Mar 24 03:17:49 -0700 2009 0 0 false false Mon Mar 02 21:45:22 -0800 2009 Mon Mar 02 21:45:22 -0800 2009 0 0 false false Mon Jan 26 16:24:02 -0800 2009 Mon Jan 26 16:24:02 -0800 2009 0 0 false false Mon Jan 19 18:50:25 -0800 2009 Mon Jan 19 18:50:25 -0800 2009 0 0 false false Fri Oct 24 05:29:30 -0700 2008 Fri Oct 24 05:29:30 -0700 2008 5 0 false false Sun Jul 27 00:34:06 -0700 2008 Sun Jul 27 00:34:06 -0700 2008 4 0 false false Sun Jun 29 04:00:02 -0700 2008 Sun Jun 29 03:57:55 -0700 2008 Sun Jun 29 04:00:02 -0700 2008 0 0 false false Wed Jun 18 12:56:10 -0700 2008 Wed Jun 18 12:56:10 -0700 2008 5 0 false false Fri May 09 03:40:57 -0700 2008 Fri May 09 03:40:57 -0700 2008 2 0 false false Mon Jan 01 00:00:00 -0800 2007 Sun Apr 27 16:15:25 -0700 2008 Sun Apr 27 16:26:09 -0700 2008 0 0 false false Mon Apr 21 12:57:22 -0700 2008 Mon Apr 21 12:57:22 -0700 2008 4 0 false false Sun Mar 30 07:31:30 -0700 2008 Sun Mar 30 07:31:30 -0700 2008 0 0 false false Fri Mar 21 16:31:55 -0700 2008 Fri Mar 21 16:32:02 -0700 2008 0 0 false false Tue Jan 01 00:00:00 -0800 2008 Wed Feb 06 08:25:52 -0800 2008 Wed Feb 06 08:25:52 -0800 2008 0 0 false false Thu Jan 31 18:40:43 -0800 2008 Thu Jan 31 18:40:43 -0800 2008 0 0 false false Sun Jul 01 14:17:20 -0700 2007 Sun Jul 01 14:17:31 -0700 2007 0 0 false false Wed Mar 28 00:52:30 -0700 2007 Wed Mar 28 00:52:30 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=475876