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Attention Economy: Understanding the New Currency of Business
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.
In The Attention Economy, the authors also outline four...more
In The Attention Economy, the authors also outline four...more
Paperback, 272 pages
Published
July 23rd 2002
by Harvard Business Review Press
(first published 2001)
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Well, I found this a difficult read. When a friend gave it to me, he warned me that it might not be what I expected. What I expected on seeing the title was something on the attention economy - how we spent our attention. See the www.attentiontrust.org for an example.
This does have a little of that in here, but it's really about style and substance. On the one end is substance, we read/perceive the material and that's what matters. Fonts fade away, leaving the words. At the other end is style. W...more
This does have a little of that in here, but it's really about style and substance. On the one end is substance, we read/perceive the material and that's what matters. Fonts fade away, leaving the words. At the other end is style. W...more
I read this pretty years ago. It is a light read talk not too much the complex nature of the economic mechanism that drive the allocation of economy. It focuses on the implementable guidelines for managing the work and the organization from the viewpoint of attention allocation in the age of information explosion.
Jan 16, 2011
Angela Alcorn
marked it as to-read
I found this on a reading list for a course on multi-tasking, attention and distraction in a digital world. Both the book and the course look interesting.
I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed.
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Tom Davenport holds the President's Chair in Information Technology and Management at Babson College. His books and articles on business process reengineering, knowledge management, attention management, knowledge worker productivity, and analytical competition helped to establish each of those business ideas. Over many years he's authored or co-authored nine books for Harvard Business Press, most...more
More about Thomas H. Davenport...
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