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  <title><![CDATA[Media Virus!]]></title>
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    <![CDATA[The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.]]>
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  <read_at>Tue Feb 01 00:00:00 -0800 2005</read_at>
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    <body><![CDATA[This book helped me to better understand the concept of the meme. I also appreciated the look at the &quot;guerilla&quot; media as well as the history of television daytime talk shows. Rushkoff gives a nice progression of how the medium started out as a serious look at current issues with a studio a...<a href="http://www.goodreads.com/review/show/19341785">more...</a>]]></body>
    
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    <![CDATA[The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.]]>
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    <body><![CDATA[I read the hardcover in 1995, my first few months in Seattle, after it jumped off a library shelf at me. Changed my thinking in a dynamic and lasting way.<br/><br/>I dig Douglas, all of his stuff, unabashedly. He's not for everybody, as the parade of friends who returned this book to me unread wil...<a href="http://www.goodreads.com/review/show/25277893">more...</a>]]></body>
    
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    <![CDATA[Media Virus!]]>
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    <![CDATA[The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.]]>
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  <read_at>Mon Nov 23 00:00:00 -0800 2009</read_at>
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    <body><![CDATA[You can't hold its dated-ness against it.  That said, the second half of the book did not hold up to the promise of the first half - he seems to lose his focus on the meme.  ]]></body>
    
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      <review>
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    <![CDATA[Media Virus!]]>
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  <average_rating>3.83</average_rating>
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    <![CDATA[The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.]]>
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  <date_added>Tue Jun 12 06:29:17 -0700 2007</date_added>
  <date_updated>Wed Dec 16 21:18:19 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Its basic idea – that media are viral – I find a useful and fun extension of McLuhan’s idea of media as extensions of the senses.  The rest of the book – mostly afternoons with artists, including decidedly an evening with Genesis P-Orridge and Timothy Leary - is an entertaining portrait of t...<a href="http://www.goodreads.com/review/show/1876698">more...</a>]]></body>
    
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      <review>
  <id>24447436</id>
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    <name><![CDATA[Wayne]]></name>
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  <title>
    <![CDATA[Media Virus!]]>
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  <average_rating>3.83</average_rating>
  <ratings_count>75</ratings_count>
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    <![CDATA[The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.]]>
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  <date_added>Fri Jun 13 17:35:05 -0700 2008</date_added>
  <date_updated>Fri Jun 13 17:35:51 -0700 2008</date_updated>
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    <body><![CDATA[Excellent text on the construction and dissection of media viruses and memetic propogation.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/24447436]]></url>
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    <![CDATA[Media Virus!]]>
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    <![CDATA[The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.]]>
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