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Media Virus!: Hidden Agendas in Popular Culture

3.86  ·  Rating Details  ·  277 Ratings  ·  6 Reviews
Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it—from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O ...more
Paperback, 368 pages
Published February 6th 1996 by Ballantine Books (first published 1994)
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Apr 02, 2008 Matt rated it really liked it
This book helped me to better understand the concept of the meme. I also appreciated the look at the "guerilla" media as well as the history of television daytime talk shows. Rushkoff gives a nice progression of how the medium started out as a serious look at current issues with a studio audience being allowed to interact with guests (think Donahue) and how it moved on to lose the intellect and zero in on entertainment (think Springer). Also, Rushkoff's theories on the subversive content in such ...more
Jim Jewell
Jun 23, 2008 Jim Jewell rated it it was amazing
I read the hardcover in 1995, my first few months in Seattle, after it jumped off a library shelf at me. Changed my thinking in a dynamic and lasting way.

I dig Douglas, all of his stuff, unabashedly. He's not for everybody, as the parade of friends who returned this book to me unread will attest, but his style works for me and ideas appeal to me.
Dec 01, 2011 Kim rated it it was ok
Shelves: dissertation
You can't hold its dated-ness against it. That said, the second half of the book did not hold up to the promise of the first half - he seems to lose his focus on the meme.
Jan 20, 2013 Frank rated it liked it
Read this awhile ago. It will probably read as very dated nowadays unless they've added some new material in the latest editions. Interesting reading nonetheless.
Captaine Hoo-hoo
Sep 27, 2010 Captaine Hoo-hoo rated it it was amazing
Good preliminary guide to the realization that a lot of our thoughts aren't thoughts and aren't put there by our own doing...
Wayne Porter
Jun 13, 2008 Wayne Porter rated it it was amazing
Excellent text on the construction and dissection of media viruses and memetic propogation.
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Douglas Rushkoff is a New York-based writer, columnist and lecturer on technology, media and popular culture.
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