Media Virus!
by Douglas Rushkoff
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other reviews (showing 1-20 of 65)
Read in February, 2005
This book helped me to better understand the concept of the meme. I also appreciated the look at the "guerilla" media as well as the history of television daytime talk shows. Rushkoff gives a nice progression of how the medium started out as a serious look at current issues with a studio audience being allowed to interact with guests (think Donahue) and how it moved on to lose the intellect and zero in on entertainment (think Springer). Also, Rushkoff's theories on the subversive conte...more
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Read in March, 1995
I read the hardcover in 1995, my first few months in Seattle, after it jumped off a library shelf at me. Changed my thinking in a dynamic and lasting way.
I dig Douglas, all of his stuff, unabashedly. He's not for everybody, as the parade of friends who returned this book to me unread will attest, but his style works for me and ideas appeal to me.
I dig Douglas, all of his stuff, unabashedly. He's not for everybody, as the parade of friends who returned this book to me unread will attest, but his style works for me and ideas appeal to me.
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Its basic idea – that media are viral – I find a useful and fun extension of McLuhan’s idea of media as extensions of the senses. The rest of the book – mostly afternoons with artists, including decidedly an evening with Genesis P-Orridge and Timothy Leary - is an entertaining portrait of the early 1990s.
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Excellent text on the construction and dissection of media viruses and memetic propogation.
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One of the only smart honest critiques of technology.
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