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We Know What You Want: How They Change Your Mind
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We Know What You Want: How They Change Your Mind

3.21 of 5 stars 3.21  ·  rating details  ·  39 ratings  ·  4 reviews
In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal fr ...more
Paperback, 192 pages
Published February 1st 2005 by The Disinformation Company
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The marketers and public relations firms of this world are constantly improving the myriad of ways they have to get inside your head and manipulate you to their way of thinking. This book looks at some of them.

Today’s supermarkets intentionally place popular items, like milk and bread, as far from the entrance as possible. That way, the shopper must pass all those impulse items at the end of each aisle. Also, they are subjected to muzak tracks that will cause them to ignore their shopping lists
I thought this would be a non-fiction work of the standard format, but it seems to be more like a "Cliff Notes" version of "Coercion" by Douglas Rushkoff. Written as a series of bullet points, it presents key tactics for being a savvy consumer; however, nothing here would be considered very revelatory by most normally informed and educated people. I'm not sure who the target audience is: maybe high school teachers who are looking for ideas to incorporate into class discussions about social contr ...more
Well... two stars I guess in that it made me aware of Doug Rushkoff's book Coercion as it is basically is a "visual" guide to his book. Which means that the designer took the book and made it more "user-friendly" and visual.

Really one star because I really found the design of the book obnoxious, confusing and not helpful at all. Page breaks were awkward, etc. (And of course, I am a designer who works with information and type, so one should expect some of this in my review....)

I will look at the
Good start into researching the current tactics used by government, retail companies and the media to influence our buying and thinking behaviour. But, this is the sort of information that shouldn't be believed blindly and from reading one book.

I'm not sure how much of the information contained in the book is author's own words, most seem to be taken/quoted from other sources but I've yet to look through all the links provided in the book.

Docked a star because some links are no longer availabl
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