PR!
by
3.98 of 5 stars
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unsc... read full description

reviews

Jun 10, 2008
Mark rated it: 4 of 5 stars
A tad bit too far down the dry and academic side of the scale, but...

A fascinating look at the rise and domination of PR and "spin" throughout the 20th Century. Starting with the Committee for Public Information, a governmental agency charged with drumming up public support for World War I, Ewan examines the ebbs and flows of John Q. Citizen's relations with corporate America through the muckraking period of the early 1900’s to the World War efforts to the Great Depression More...
Feb 26, 2010
john rated it: 3 of 5 stars
it's certainly exhaustive. but this is pretty money as far as gems are concerned:

"Reagan's appeal was rooted in his remarkable capacity to gain the confidence of ordinary folks. He saw himself as one of them. "Would you laugh," he once asked rhetorically, "if I told you that I think, maybe, they see themselves and that I'm one of them?"

And, this:

"The multiplication of the number of people who have received advanced education has n More...
Apr 26, 2008
Emma rated it: 5 of 5 stars
The key to understanding the U. S. propaganda machine
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